What's the best answer to, "Your competitor quoted me a lower price?"
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Make sure you are comparing apples to applies not ORANGES or LEMONS! Of course everyone wants to win the sale and of course buyers want the best deal. What I tell my customers is to KNOW what they are paying for. BE EDUCATED. Work with knowledgeable gemologists with years under their belt.
One example, a GIA graded diamond compared to most other certificate companies of equal grading can be thousands of dollars difference. Everyone wants to win the sale. We endeavor to provide the most value along with knowledge, service and profound integrity!
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