Ascent StoryCraft. is a Content Consulting Firm that focuses on engaging messaging, growth and return on investment. Anyone who has seen the Little Mermaid may recall Ariel’s small but profound dream. “I want to be where the people are.” This mantra is not a fairytale for Disney princesses, it is at the heart of any successful business. Ascent StoryCraft. is a Content Consulting Firm that focuses on connecting you with your target audience. We’re all about the messaging. Gone are the days when a traditional print ad will raise your brand awareness and generate hot leads.
In today’s rapidly changing digital marketing space, it is all about creating an effortless interconnected content strategy that meets your potential clients where they’re at: aka the internet. With hundreds of competitors vying for attention the quickest and most genuine ways to connect is through a thoughtful and engaging digital strategy.
An investment in your content is an investment in the success of your business. The bottom line: To be where the people are, you need to update your digital strategy. Ascent Storycraft. will walk you through the often confusing — did Facebook just change it’s algorithm again?! — digital content landscape that will engage your optimal clientele.
Ascent StoryCraft. is a Content Consulting Firm founded by veteran journalist and award-winning content strategy Cyndi Zaweski. Her goal is to provide a comprehensive content strategy that puts your message in front of your dream clients.
A 2010 graduate of Suffolk University in Boston, Cyndi holds a Bachelor of Science degree in Communication and Journalism. Her career has taken her across the country, working as an on-air reporter and producer at local NBC and FOX affiliates in Louisiana and West Virginia. Her passion for the written word led her to pursue her career as a lifestyle journalist, with expertise in diverse topics, such as nutrition, fitness, real estate, home decor, wine, travel and other trends for leading regional magazines. She has garnered several New York Press Association awards for her news-you-can-use style guides, as well as long-form, research and interview-based pieces.
Cyndi recently attended Columbia University’s School of Engineering to earn a degree in