How you choose to target your potential clients depends on many factors. Before I make any recommendations to my clients, I ask them a series of questions about the why, who, what and where in great detail and also if their clients seek them out (directional) Digital Media ex: people who need a Air conditioning or plumber usually need them immediately. Directional will result in high conversions quickly. If you want to seek them out (Creative) direct mail, billboards, TV, radio etc. Creative will take longer to develop and is meant to brand your business for people to think of you first when they have a need now andin the future. You can also do both. Then you can decide which Media is the best based on budget and your expectations. A good Business Advisor will help you set realistic expectations for your Marketing Campaign. Hope this helps!