I'd say some great ways to go about that would be ensuring you have notices up on your website and social media regarding the steps your Gym is taking to make sure everyone is safe. And also having the same things posted at your location.

We could come do an interview with you, or shoot a scene for our fitness segment, for our television series. We can visually show people how sanitary you are keeping your business.

What you have is a communications problem, you need to deliver the message that your gym, unlike some other gyms, is safe for workouts. I know it may be hard for you to hit your industry like that, but there are indirect ways to do it that still effectively deliver the message. Currently I am offering free, no commitment one hour consultations to help business owners start 2021 on the right path with their communications strategies. We can talk more about this and your other communications challenges and how you can work to address them. If you are interested you can schedule a session here: https://calendly.com/beltway-dot-media/_initial...