Tracking clicks on digital platforms is justifiably intoxicating for many people. From your point of view, is the ability to track clicks the holy grail of advertising?
Answered by:
Heck no! Tracking clicks is broadcast analytics. And they are of limited value.
Capturing true narrowcast analytics, a heretofore unachievable goal, and tying those narrowcast analytics to one's special promotions (Hot Deals, Coupons, etc.) "closes the redemption loop"—that is the holy grail of advertising! As a result, the advertiser learns which of his marketing endeavors return a positive return on investment and which ones are a waste of time and money.
Only http://ClikitySplit.com can do that. For any point of interest to appear ClikitySplit’s hyperlocal maps, that POI’s GPS coordinates must fall within the displayed map’s GPS coordinates. As a result, true narrowcast analytics are captured.
For more information, view the videos at http://ClikitySplit.com/teachsmbs.
