I’m on the fence about online reviews and how the public uses them.  Honestly, although they seem to be an integral part of every business’ marketing plan, I believe they receive too much weight.

My statement is based on the fact that not every customer is going to have a 5 star experience.  If 2 customers don’t, then the rating is skewed.  I think they’re helpful for business owners because they help identify problem areas and they’re a great opportunity for a business to engage with its community.