What is the best way you have found to initiate and cultivate referral relationships?
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Getting out meeting people consistently through network functions, social media and different local activities. Be yourself, integrity, be honest, and be a good listener!
If you have the ability to fulfill the need of your customer with your product or service, you must be able to articulate it in a way that you are putting them first! Remember they don't care how much you know, until they know how much you care in fulfilling their need.