About Us
Further Design Group is more than just a creative marketing agency. We are a network of experts in every area necessary for helping visionaries take their dreams to the next level. Wherever you are in your journey, we implement solutions to propel you forward.
We specialize in bringing you traffic and our analysts know how to drive conversions to increase your ROI.
With over 18 years experience in this industry we bring a wealth of knowledge to our clients. We know how to spot trends as well as create something classic that will stand the test of time. We have extensive experienced and a 100% track record in ranking clients on page one of Google in the organic results for their target key phrases through our unique process that achieves real tangible and trackable results.
Further Design Group services include Online Marketing, Press Releases, SEO, Ad Placement, Reputation Management, Web Development, E-Commerce, UX Design, Social Media Management, Copywriting, Illustration, Naming, Branding, Photography, Videography, Analytics, Strategy, and Consulting Services.
How We Got Started
The owner of Further Design Group decided to take marketing, photography, and web design classes while at art school since he knew he would need to market his artwork as he pursued a career in fine arts. While painting private commissions, along with works for galleries and special exhibits, Alex began offering his marketing and web development services for other companies, organizations, and individuals. Further Design Group grew almost entirely by word of mouth referrals. Alex realized the greatest ROI for his clients was in getting them ranked on the first page of google for the phrases that their target market was searching. He spent the next few years being mentored in SEO by one of the top SEO's in the industry as well as receiving training from as many people he could find that had a unique spin on generating traffic that got real results. During this time he developed a unique strategy that is consistently getting results in even the highest competition niches.
The products and services we offer
Recommendations Received (11)
"Alex is the most informative specialist we have spoken with in his industry. His consultation..."
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"Alex is the most informative specialist we have spoken with in his industry. His consultation gave us a very clear understanding of what we currently had and what we need as well as a road map to to place we need to be as a company in order to be well equipped in our market. We will be using Alex and his team very soon."
"Alex is a REMARKABLY creative and talented artist."
Products & Services
We focus on driving traffic to your website using a unique process we have developed over years of research and testing that incorporates many diff...
Recommendations Given (12)
"Great company and great people! Matthew pays attention to the details and is very knowledgable. I..."
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"Great company and great people! Matthew pays attention to the details and is very knowledgable. I highly recommend Everseal Charleston!"
"We love this gallery in Downtown Charleston SC! They always have intriguing and beautiful work...."
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"We love this gallery in Downtown Charleston SC! They always have intriguing and beautiful work. Make sure you take some time to talk with the artists. Not only do they do amazing work but they are also great people."
Recent Activity
Press releases are an important part of a campaign strategy. They can be a waste of time if not used properly or they may not see the light of day if not written properly which is why we have writers dedicated to crafting releases for our clients so that they get the largest amount of pickups....
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Press releases are an important part of a campaign strategy. They can be a waste of time if not used properly or they may not see the light of day if not written properly which is why we have writers dedicated to crafting releases for our clients so that they get the largest amount of pickups. When written well and syndicated to the right places they are very effective. We have a large distribution network that is sent to over 1400 news/media sources which include distribution to bloggers and specialty interest sites and when we run releases we see on average over 400 pickups on the initial release. It spreads from there and is difficult to track beyond the initial report. They can benefit a business in a number of ways such as reputation and brand awareness/recognition but an often overlooked benefit is the SEO value. When used in a wrong way it can hurt your SEO but when used properly you can get traffic gains and rank specific keyphrases you are targeting much more quickly.
Having retargeting set up before running your Google AdWords campaign is critical or you are simply throwing away money. Statistics already show that over 90% of the traffic that visits your site the first time around is going to leave without converting but if you run retargeting ads you can...
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Having retargeting set up before running your Google AdWords campaign is critical or you are simply throwing away money. Statistics already show that over 90% of the traffic that visits your site the first time around is going to leave without converting but if you run retargeting ads you can follow up and continue to market to all those people that leave your site in order to remind them why they clicked to visit your site in the first place. They are highly customizable and also highly trackable. These ads have the highest conversion rate online and every business should be using them as part of their marketing strategy (not to mention they are cheap so it is a no brainer) but many businesses still do not know about retargeting.
The first step is to identify where your ideal clients are and where they spend their time. Networking in person is time consuming but building those types of relationships yields a high return. It will either cost you time or someone else time as getting the word out and building those...
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The first step is to identify where your ideal clients are and where they spend their time. Networking in person is time consuming but building those types of relationships yields a high return. It will either cost you time or someone else time as getting the word out and building those relationships simply takes time and effort. If there are particular phrases your ideal target market are searching online then investing in SEO will get new people to your site but you need to make sure first that your site is optimized to convert well. That is where branding comes into play. You have to be able to tell your story well in person or online in order to get people excited about what you do. This is why a marketing team is invaluable. Sometimes you only have one opportunity in front of the right person and you want to make a lasting impression. If you are on a limited budget but need help with your marketing let the marketing expert know up front. Their job is to figure out how to bring you a return on your investment and when they do that you will have a bigger budget for marketing as well as accomplishing all of your other goals. If a person can't work with the budget you have and get you results they will let you know right away and it will not waste their time or yours. We often work with clients on a limited budget if we believe in their product and know we can bring them a great return. If that is the situation you are in I would make sure you are working with a company that doesn't lock you in to a year contract or something like that. Many companies require that due to the time it takes them to get results. Let them tell you up front realistic expectations but not lock you in .... that way if you are not happy with the progress they are making you can switch to someone who gets results.
You can find some nice ones at https://pixabay.com/ or https://unsplash.com/
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You can find some nice ones at https://pixabay.com/ or https://unsplash.com/
So sorry for your loss. If your budget does not allow for hiring a person part time to perform those tasks while taking the time to learn the ropes you may be able to find some interns at the local college that are looking for experience and would be willing to help at a very reasonable rate....
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So sorry for your loss. If your budget does not allow for hiring a person part time to perform those tasks while taking the time to learn the ropes you may be able to find some interns at the local college that are looking for experience and would be willing to help at a very reasonable rate. There are so many free video tutorials available online that can teach you how to use any program so I would start with spending an hour or so a day learning online as a start. If you let me know which programs you use to produce your magazine I could send you some links to video tutorials that would be applicable or for example you can type in Google the program for example "Beginner tutorial for Indesign CC 2018" or search whatever version of a particular software you are using and you will get video results on youtube such as this one https://www.youtube.com/watch?v=hstkku_EnOw. I have not watched this one but looked at the outline and it looked like some good beginning steps if you have indesign for your layout program.
Organic SEO rankings are next in line behind word of mouth direct referrals.
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Organic SEO rankings are next in line behind word of mouth direct referrals.
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For my marketing company definitely ranking on page one of google for specific keyphrases but for my fine art business instagram has been excellent. For most of our clients organic search engine rankings by far brings the greatest ROI.
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For my marketing company definitely ranking on page one of google for specific keyphrases but for my fine art business instagram has been excellent. For most of our clients organic search engine rankings by far brings the greatest ROI.
Across the board for our clients it has been ranking page 1 in google for a targeted search hands down. This has been the best lead generation with the greatest ROI when combined with re-targeting but if you are talking about platforms besides Google that differs for us based on the client and...
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Across the board for our clients it has been ranking page 1 in google for a targeted search hands down. This has been the best lead generation with the greatest ROI when combined with re-targeting but if you are talking about platforms besides Google that differs for us based on the client and the niche they are in. For example I am also a fine artist and have sold really well through posting progress shots of my paintings on instagram. I have sold through facebook and also through twitter but the majority has been through instagram posts. I have posted to different marketplaces online in the past that have worked well for other artists but my paintings that are a higher price point have not done well there but instagram has been the exception. I have even gotten commissions based on something someone saw on instagram so it really depends on the niche and what the offer is and if it fits the specific platform.
Video
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Video
Re-marketing all the way. Best converting ads available hands down! We encourage all of our clients to set a budget for re-marketing as soon as they have any decent amount of traffic coming to their website because the people who visit your site have already declared very strongly that they have...
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Re-marketing all the way. Best converting ads available hands down! We encourage all of our clients to set a budget for re-marketing as soon as they have any decent amount of traffic coming to their website because the people who visit your site have already declared very strongly that they have an interest in your services or product. Following up with them by showing display ads and video marketing ads keeps you on their minds and reminds them why they checked you out in the first place. This is why they convert so well and also why they are so cheap to run. You are only showing ads to people who are really interested instead of wasting ad spend on random people who are not in your target market.
