About Us
Small business owners often suffer from financial reports and tax returns that don’t make sense, cash flow shortfalls, a team that doesn't seem to care, and failed marketing. We work together and create action plans to implement proven strategies that build wealth and freedom, so they can do the things they love!
Tracy Cobb has been practicing CPA since 1987. After moving to Arizona, he began Cobb CPA in 1996 with the intentions of helping individuals and small businesses decrease their tax burden and increase their revenue.
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Recommendations Received (111)
"Extending beyond accounting based on knowing the numbers is a real plus"
"Highly recommend Cobb CPA PC. They will guide you through your business needs and help you to..."
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"Highly recommend Cobb CPA PC. They will guide you through your business needs and help you to become more profitable."
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Recommendations Given (33)
"Christine is so knowledgeable and is such a great resource. Highly recommend her if you are..."
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"Christine is so knowledgeable and is such a great resource. Highly recommend her if you are looking into franchising your business or looking to buy a franchise."
"Great customer experience. Wonderful to work with- knowledgeable and confident."
Recent Activity
Great question!
I think planning is another huge component that a lot of business owners may not be considering. Not only around which forgiveness route they want to take but also around tax and business planning.
If congress doesn't pass legislation to allow for the deduction of the PPP...
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Great question!
I think planning is another huge component that a lot of business owners may not be considering. Not only around which forgiveness route they want to take but also around tax and business planning.
If congress doesn't pass legislation to allow for the deduction of the PPP related expenses how does that effect your return and which year is it better for the expenses to fall? How does that answer effect their eligibility for a possible NOL carry back that could mean cash in their pocket in the short term?
Even if their PPP loan was for less than $2m, so you won't automatically be subject to SBA audit, they should be prepared for one. That starts with why they believe they needed the funds and how they made that decision. It continues with lots of documentation to support the claim for forgiveness and of course retention of those docs for 6 years.
Finally, business planning so you're life's work remains viable and can even thrive into the future. A SWOT analysis of your business and the market is key to identifying and creating a plan with actions to take them successfully into the future. We've seen many businesses actually expand by changing their mindset and exploring where the new opportunities are hidden.
1 Reply
Staying relevant. Consumers see advertising throughout their entire day. The most challenging part is creating something that they will talk about and hopefully stay in their subconscious a little while so they remember you down the road when they need your services.
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Staying relevant. Consumers see advertising throughout their entire day. The most challenging part is creating something that they will talk about and hopefully stay in their subconscious a little while so they remember you down the road when they need your services.
Yes, but only when we used FB Add specialist to help us build the right add. They didn't seem to reach as many people when we did them ourselves. Moral of the story, allow the professionals to do it for you to reap the best benefits.
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Yes, but only when we used FB Add specialist to help us build the right add. They didn't seem to reach as many people when we did them ourselves. Moral of the story, allow the professionals to do it for you to reap the best benefits.
1 Reply
Videos are THE way to market nowadays. If you're not doing videos, in terms of marketing you are behind the curve. Depending on what you're talking about or promoting, videos should be no longer than a minute. If you are doing webinars where people tune in, they should be kept under 30 minutes...
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Videos are THE way to market nowadays. If you're not doing videos, in terms of marketing you are behind the curve. Depending on what you're talking about or promoting, videos should be no longer than a minute. If you are doing webinars where people tune in, they should be kept under 30 minutes preferably closer to 20.
Quick and simple videos are easy to follow along and keep the attention span of the individual watching. We have thousands of marketing adds being shoved in our face daily, if they aren't quick people will loose their focus and won't retain anything the video subject was about.
Menu options and variety then price. I also like to look at past events they've catered to see if they fall in line with the type of event I am hosting.
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Menu options and variety then price. I also like to look at past events they've catered to see if they fall in line with the type of event I am hosting.
1 Reply
The best way to close a deal is to be genuine and transparent. There is no magic word or phrase that makes it happen. You need to know who your ideal client is and know your product or service. Listen to the potential customer and determine what they are looking for and how you might work...
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The best way to close a deal is to be genuine and transparent. There is no magic word or phrase that makes it happen. You need to know who your ideal client is and know your product or service. Listen to the potential customer and determine what they are looking for and how you might work together. Once you discover if the relationship would work well with them, you will find that bringing them onboard and "closing" the deal will be easier. You can already picture how you will work together. Describe what that would be like and how you would help them with the services they are needing.
Hi Aisha,
Our clients are on monthly engagements.We establish at the start that we will be processing the monthly fee by credit card or ACH and we ask them to set the date 1-15th.We use Docusign for our tax returns and to complete the process the fee must be paid. Again we establish this with...
(more)
Hi Aisha,
Our clients are on monthly engagements.We establish at the start that we will be processing the monthly fee by credit card or ACH and we ask them to set the date 1-15th.We use Docusign for our tax returns and to complete the process the fee must be paid. Again we establish this with our clients up front when we start working with them. This has worked extremely well so we do not have to chase AR. I hope this helps!
