Tooele Technical College / Tooele Valley SBDC, Tooele UT
Tooele Technical College / Tooele Valley SBDC, Tooele UT

Jess Clifford

Tooele Technical College / Tooele Valley SBDC

About Us

Tooele Technical College's Business Resource Center is committed to providing a one-stop resource where coordination of business support, education and training, business counseling, access to sources of funding, technical expertise, talent, and networking for new and existing Utah businesses can be readily accessed by our community business partners. Regardless of the stage of business you’re in, we are here to help your business grow, flourish and maintain a competitive advantage.

Explore the options below or schedule a consultation with us to learn more about how we can help make a crucial difference for your business.

How We Got Started

In 2008, the Utah State Legislature signed into law the Utah Business Resource Centers Act. Business Resource Centers (BRC) are certified one-stop resource centers, intended to provide coordination of business support, education and training, and business counseling and supplemental funding for training.

Products & Services
Custom Fit by Tooele Technical College / Tooele Valley SBDC
If your business is in Utah and you are paying full price for training, your throwing away money. WE HELP PAY FOR ANY TRAINING your business needs...
Tooele SBDC and Business Resource Center by Tooele Technical College / Tooele Valley SBDC
Business Resource Centers (BRC) are certified one-stop resource centers providing coordination of business support, education and training, busines...
Recommendations Given (17)
"At a time of Economic unrest, Cal, and what he offers can save employers real money in places..." Read more "At a time of Economic unrest, Cal, and what he offers can save employers real money in places where it really brings value (Ask about the "CHAMP plan"). He's a tremendous business advisor and individual that can be trusted."
"Jeff is a tremendous resource for real estate financing and a man of integrity and understanding...." Read more "Jeff is a tremendous resource for real estate financing and a man of integrity and understanding. He is honest and will look out for your best interests with exceptional expertise. I consider it a great privilege to know and associate with Jeff and wholeheartedly reccommend him."
Recent Activity

Jess from Tooele Technical College / Tooele Valley SBDC Answered this on November 05, 2019
There are 4 key areas that must be considered and always born in mind when starting and growing any business.  Each of these are like legs on a table, your business being the table.  If you neglect any one of them, the business becomes unstable and may collapse depending on where the weight is... (more) There are 4 key areas that must be considered and always born in mind when starting and growing any business.  Each of these are like legs on a table, your business being the table.  If you neglect any one of them, the business becomes unstable and may collapse depending on where the weight is sitting at the time.  iIf you neglect any 2 or more, the business goes down or never takes off - guaranteed.  These 4 areas are: 1 -Financial management- this must include a system that gives sufficient reporting on the money (P&L, balance sheet, cash flow statement, etc.).  This is the only way your business can talk back to you and let you whats going on.  It is also the way you can have the information to make good decisions regardless of the situation. you should know your numbers ALWAYS.  Look at them often.  Also, going into business without a good CPA is like going into court without an attorney - you need one, even if you are one. 2 -Marketing - At the end of the day, this comes down to being in front of the right people (effective targeting of qualified prospects) with right message (a message based on what THEY want and need and the benefits, not what you think is important). 3 - Operations -  Everything you do comes down to a process that you must dedicate to regardless of the results you see.  Automate where ever possible. To many young business owners stare at the money so much, or lack self discipline to the point that that they have no consistency in their daily processes.  These should carefully thought out and written down.  It not only saves you time and energy, but becomes your training platform when its time to hire new people. 4 - The Art of People - You must protect, religiously, the experience people have when they do anything with you or your business.  It must be positive and helpful.  This is the basis of both customer retention and employee satisfaction.  Customers and employees are the two groups of people you should always be taking very good care of.  People skills can be learned by anyone, and you can always learn more. Always remember that ANYTHING that does not tie in to or relate to one of these 4 areas is a distraction and a waste of time and energy.

Jess from Tooele Technical College / Tooele Valley SBDC Answered this on April 16, 2019
Dear People Love My Work:  This is a marketing problem, plain and simple.  The keys to marketing effectively are: 1.Targeting the right customers (speaking and positioning only to and for those who want, need and can afford what you offer) 2. Solving a specific need or problem 3. Devising... (more) Dear People Love My Work:  This is a marketing problem, plain and simple.  The keys to marketing effectively are: 1.Targeting the right customers (speaking and positioning only to and for those who want, need and can afford what you offer) 2. Solving a specific need or problem 3. Devising processes and ways of reaching these people and delivering what they want/need smoothly and painlessly. These are the three critical legs under your marketing platform. Any marketing problem can be traced to an issue with one or more of these three areas.   Another way to think about it is this: There are over a billion searches on Google alone EVERY WEEK.  That's a billion people looking for something they want or need.  The law of averages demands that a good number of those people, probably more that you could handle alone, are looking for what you can offer.  In other words, you customers are already out there looking for you.  They just don't know it's you yet.  You don't need to hunt them, you just need to align with them where they can see it.  Be where they're looking and talk about what they want/need and the benefits you offer, not about your company.  Focus on what they need or want to address and how you do that uniquely.   They have already decided they want what you have.  Its all about positioning and talking about what matters to them.  There's a formula to making messages this way.  If I can help, message me and I'll share it with you in detail. You can make this work!

Jess from Tooele Technical College / Tooele Valley SBDC Answered this on March 01, 2019
Dear Grieving, first allow me to express my deepest condolences.   What you have undertaken is both admirable and inspiring. When Fundraising, as in any type of Marketing (yes, this is a form of marketing) it is paramount that your efforts and message be in alignment with your target audience.... (more) Dear Grieving, first allow me to express my deepest condolences.   What you have undertaken is both admirable and inspiring. When Fundraising, as in any type of Marketing (yes, this is a form of marketing) it is paramount that your efforts and message be in alignment with your target audience.  A target audience can be roughly defined as those meeting 3 criteria - those who want what you offer, those who need what you offer and those who can afford what you offer.  You want to approach those who meet all three criteria.  They are the ones who are already sold on what you do and have the resources to act.  Talking to anyone else is a waste of time.  Even those who need and want to support you, but don’t have the means, won’t contribute.    I suggest seeking a list of people who have a defined level of means and have lost loved ones.  Send them a heartfelt letter that they can relate to (tell your story), explain your charity and it’s mission and ask them for a specific contribution.   I would also suggest working with a grant writer to seek out and apply with foundations and other organizations who align with your cause.  These can be identified through your local hospitals, churches and in national foundation registries.  This will likely be you source of larger funds in the form of grants. Good luck, and thank you for what you are doing 

Jess from Tooele Technical College / Tooele Valley SBDC Answered this on February 15, 2019
Mission statements are very powerful when constructed the right way.  The key is to remember that they are more for you and your team than for your customer.  You should never take your mission statement lightly, follow someone else's template, or throw it together quickly.  It requires the input... (more) Mission statements are very powerful when constructed the right way.  The key is to remember that they are more for you and your team than for your customer.  You should never take your mission statement lightly, follow someone else's template, or throw it together quickly.  It requires the input of your entire team (for their buy in), and needs to perfectly describe the "why" as well as the "what" that matters most to your business and bottom line.  It will be the foundation of your company culture.

Jess from Tooele Technical College / Tooele Valley SBDC Answered this on February 15, 2019
Dear Terrified.  There are many more effective options to setting up sales in today's market than simply confronting people.  Society communicates in a very different way than we did 20 years ago.  What was effective then can actually get you black listed in today's market place.  This is why I... (more) Dear Terrified.  There are many more effective options to setting up sales in today's market than simply confronting people.  Society communicates in a very different way than we did 20 years ago.  What was effective then can actually get you black listed in today's market place.  This is why I avoid things like cold calls and in unscheduled visits at all costs.  These tactics offend more than they produce with today's prospects.   The key is three-fold: 1) Target your prospects in a highly specific way.  Only reach out to those who can afford you, need what you have and want what you have.  Those who have all three criteria have already decided to buy and are simply looking for what you offer. 2) Reach out with pain/solution/benefits structured messages.  Put you message in places where your target frequents and use headlines and titles that describe the problem they are trying to solve.  In the message, state (briefly) your solution, then describe the benefits and finally call them to action or ask them to take a simple action (click for more info, call for a quote, etc).  Imagine people calling or messaging and already asking to buy.  My experience is that when you are in front of the right people, with a message that talks about what they are already looking for, you become an order taker rather than some one fighting to convince people to do something they may not want to do.  3) Finally, you must believe in the value of what you are providing and realize that you are simply connecting people with that they need/want, but haven't been able to get on their own. You are serving them when you make the solution available to them, for a price.  If you don't believe in your product or service and its value, it doesn't matter what else you do, it will always feel difficult and awkward because in those cases, you are not just trying to "get others to do something", you are really trying to convince yourself of value you don't believe is there, which is dishonest, and it will feel that way.   If you cant believe in the real value of what you sell, you should find something else to sell that you can belief in - IMHO.

Jess from Tooele Technical College / Tooele Valley SBDC Answered this on October 26, 2018
ice cream parlors with soda counters...and real diners (more) ice cream parlors with soda counters...and real diners

Jess from Tooele Technical College / Tooele Valley SBDC Answered this on September 14, 2018
While there are many legitimate benefits to networking and reasons to do it, the thing the MOTIVATES me to do it is the intent of serving others.  I enjoy finding ways to be of value to my contacts and associates.  This gives me confidence and affords me opportunities to be involved and even... (more) While there are many legitimate benefits to networking and reasons to do it, the thing the MOTIVATES me to do it is the intent of serving others.  I enjoy finding ways to be of value to my contacts and associates.  This gives me confidence and affords me opportunities to be involved and even provides accountability- all essential to success.  The benefits of that to me are obvious and always follow, but honestly, its bi-product, not the thing that gets me up in the morning and raring to go.  Bottom line - the most rewarded path to personal success that I have found is to invest in the success of others

Jess from Tooele Technical College / Tooele Valley SBDC Answered this on May 21, 2018
Relationships are the bedrock of business, whether it be B2B or B2C.  Beyond that, it is important to stay relevant to your customer.  I try to do that by focusing on 2 things.  First and foremost are the underlying needs my customers are coming to me trying to fill.  What is the next, better way... (more) Relationships are the bedrock of business, whether it be B2B or B2C.  Beyond that, it is important to stay relevant to your customer.  I try to do that by focusing on 2 things.  First and foremost are the underlying needs my customers are coming to me trying to fill.  What is the next, better way to meet them?  This is key to innovation and, IMHO, far more important than just coming up with new ways to make what I already offer look sexy.  The second area of focus for me is how my customer prefers to find, transact and receive those solutions.  My business is shifting in it's model for the third time in 7 years due to this focus.  It has never failed me and has always been a key for me in how I get found and why they choose to deal with me over competition who may offer a similar or even identical solution.

Jess from Tooele Technical College / Tooele Valley SBDC Answered this on February 26, 2018
Lifting of regulation and national standard.Effective eaching and learning are individually achieved. Teachers have their hands tied to much to respond to their individual students. Rather than micro-manage the approach, state and federal government should define expected outcomes and then... (more) Lifting of regulation and national standard.Effective eaching and learning are individually achieved. Teachers have their hands tied to much to respond to their individual students. Rather than micro-manage the approach, state and federal government should define expected outcomes and then back off, offering methods and a range of approaches as resources and support rather than mandates. Methodology needs to rest in the hands of local school districts and schools who are closest to, and in partnership with, parents
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