About Us
Small Business Turnaround through Strategic Marketing
www.outthink-outsell.com
The products and services we offer
Products & Services
Make you business unique by knowing your target market and give them the best value.
Recommendations Given (22)
"Very knowledgeable in strategic marketing and business coaching. He is among the best. "
"Great in Networking "
Recent Activity
A marketing plan as a roadmap you will follow to get unlimited customers and improve the success of your business. A great marketing plan identifies who your target customers are (demographics and psychographics) how you will reach them (strategic and tactical marketing) and how you will retain...
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A marketing plan as a roadmap you will follow to get unlimited customers and improve the success of your business. A great marketing plan identifies who your target customers are (demographics and psychographics) how you will reach them (strategic and tactical marketing) and how you will retain your customers (relationship marketing) so they repeatedly buy from you. Add extra empathy (put yourself in your customers position, listen more, serve don’t sell) in your marketing plan in this time of COVID-19.
Key areas to include in your marketing plan:1.Market Research
• Market dynamics, e.g. seasonal
• Customers - demographics, market segment, target markets, psychographics- the fears, preference, attitudes and pain points of the customers
• Product - what's out there now, what's the competition offering
• Current sales in the industry
• Benchmarks in the industry
• Suppliers - vendors that you will need to rely on
2. Product
How does your product/service help the customer? How does your product relate to the market? What does your market need, what do they currently use?
3. Strategic Marketing - Develop your "unique selling proposition." What makes you stand apart from your competition? Are you reaching, engaging and educating your customer?
4. Tactical Marketing
• Networking - go where your market is
• Direct marketing - sales letters, brochures, flyers
• Advertising - print media, directories
• Seminars / Training programs - to increase awareness
• Write articles (blogs), give advice, become known as an expert
• Direct/personal selling
• Media: Publicity/press releases
• Trade shows / events / conferences
• Website / Social Media
5. Pricing, Positioning and Branding
Where and how your product will be positioned in the market to achieve product awareness.
6. Budget
What can you afford? What can you do yourself? What do you need to outsource?
7. Monitor Your Results. Test! Test! Test!
Test, analyze and identify what is working.
• Survey customers
• Track sales, leads, visitors to your website
• Weekly / Monthly new customers
Review, modify and improve.
Many introverts find it challenging socializing, but are great speaking to crowds of people. I suggest webinars, group presentations and social media marketing. See your business as fulfilling a need your customers have, break through every discomfort and achieve your success. Your customers need...
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Many introverts find it challenging socializing, but are great speaking to crowds of people. I suggest webinars, group presentations and social media marketing. See your business as fulfilling a need your customers have, break through every discomfort and achieve your success. Your customers need your product/service!
I suggest you review your marketing strategies, see what worked, modify it and use it again. Always ensure you are speaking directly to your target market.
Here are some strategies and tactics you can consider:
Stay in Touch with your clients
ASK your customers to refer new clients
Customize...
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I suggest you review your marketing strategies, see what worked, modify it and use it again. Always ensure you are speaking directly to your target market.
Here are some strategies and tactics you can consider:
Stay in Touch with your clients
ASK your customers to refer new clients
Customize your offers
Focus on email and social media marketing (a monthly newsletter)
Use video and text message marketing, they work (whiteboards)
Create interactive content (polls, quizzes, giveaways)
Educate your market (Interrupt, Engage, Educate, Offer)
Focus on storytelling (tell your story to engage our audience)
Blog Marketing
Blog Commenting Marketing Plan Go to www.google.com/alert and sign up for a "Google Alert." The top line is labeled “Type.” Using the drop down menu, select Blogs. Be sure you enter your email address on the bottom line.
Every time you get a Google alert about your topic, go review the alerts and then click into the ones that interest you. Read the blog entry and then simply make a comment to respond to the blog post.
Article Marketing
Write an article about the solution to a bad problem that your business solves. Use your primary keyword (topic) in the title and a few times in the article. At the end of the article, create a "resource box" with an offer for more information and include a link to your website. Submit it to EzineArticles.com
Develop a business culture of innovation, growth and appreciation. Your approach to innovation must allow employees to make mistakes with no punitive measures. Employees also want to be appreciated and that not always monetarily.
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Develop a business culture of innovation, growth and appreciation. Your approach to innovation must allow employees to make mistakes with no punitive measures. Employees also want to be appreciated and that not always monetarily.
Continue to offer the customer exceptional customer service, seek their input and offer them other products where possible. In essence, simplify their life.
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Continue to offer the customer exceptional customer service, seek their input and offer them other products where possible. In essence, simplify their life.
Business recommendations increase; your customer based, your customers develop trust and confidence in your business, provide free marketing and your retain customers.
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Business recommendations increase; your customer based, your customers develop trust and confidence in your business, provide free marketing and your retain customers.
It would be great if your developer has marketing expertise. A website is to establish presence and authenticity, it not a marketing tool. I suggest you modify your website using the inexpensively. Develop your marketing strategy based on your target market, then expand your business.
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It would be great if your developer has marketing expertise. A website is to establish presence and authenticity, it not a marketing tool. I suggest you modify your website using the inexpensively. Develop your marketing strategy based on your target market, then expand your business.
"I conduct 45 minute business turnarounds where I find a minimum of $10,000 in additional profit hidden in your business, my name is Joel Thomas
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"I conduct 45 minute business turnarounds where I find a minimum of $10,000 in additional profit hidden in your business, my name is Joel Thomas
There are a number of factors why a prospect would enquire about the price point:
I agree they don’t see the value.
They just might not be your target market.
There desire is beyond their present financial capability.
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There are a number of factors why a prospect would enquire about the price point:
I agree they don’t see the value.
They just might not be your target market.
There desire is beyond their present financial capability.
All products/services might not be purchased monthly, however frequent, always seek customer retention by:
Evaluate and improve the strategy you implemented to convert the prospect into a customer.
Survey your customer to know their preference, don’t assume.
Make customer service and...
(more)
All products/services might not be purchased monthly, however frequent, always seek customer retention by:
Evaluate and improve the strategy you implemented to convert the prospect into a customer.
Survey your customer to know their preference, don’t assume.
Make customer service and attitude not a department
Market strategically which makes your business unique and your customer’s retention increases.
Have a database with your customers’ information (names, telephone numbers, email addresses), enquiring about customers’ product/service satisfaction.
Give your customers’ a guarantee that your product/service will provide complete customer satisfaction or a total refund with no questions asked
