How would you suggest I pitch this service?

Answered by:

Winston Raymond Thomas

Highly recommended
Strategic Commerce
94 Questions answered
Answered on December 12th, 2019

Well... I'd start by asking you why you're charging so little? That alone brings about suspicions on two levels. 1.) Your firm offers a low quality service and you're out to make a quick buck... or 2.) The service in general is grossly overpriced if your company can afford to discount it 90% and still be profitable.

Mind you... I'm not saying either of those is the case... but those are the thoughts that popped into my mind. 

You might be better received by only discounting your service by 10%... but use some of the increased revenue to include or giveaway something else of a high perceived value. Maybe their choice of fresh flowers for the office, because your service is like a breath of fresh air. Or a free pizza day might work well too. Be creative and cause a spectacule. Hire a company to come in and do foot massages at their desks, because you believe in treating your clients like royalty. Outrageous and ridiculous right? That's the idea! Your company will get talked about and never forgotten. Hope that helped.

1 Reply

You're right! The industry average for the audit service is terribly overpriced! That's why we are able to charge so little for the service! Our main goal is to completely remove the "shadiness" of the digital marketing industry so that more owners won't be afraid to start somewhere when it comes to getting their business online. Thanks so much for your reply! I'm going to take your advice and see what we can do about creating a buzz for our firm and getting the word out that we are a "breath of fresh air" to the industry haha!
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