About Us
Words, Ink is a public relations firm that provides high visibility for its
clients, business consultation, public relations, event setup, advertising copywriting, story placement, brochures, annual reports & prospectus by a writer with national experience. Owner Maxine Goodman has written by-lined articles for The Christian Science Monitor, the Daily News (NY) as a special correspondent in the Albany, NY area as well as locally for the Arizona Daily Star and Tucson Weekly.
How We Got Started
I was asked by a friend to do the PR for the League of Women Voters in
Tucson. Following that she recommended me for a 1,000-member
organization which needed PR. From that base, other members of
organizations I belonged to asked me to do PR for them.
The products and services we offer
Recommendations Received (11)
"Maxine is great at promoting her clients. She has booked many for interviews on our own Bill..."
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"Maxine is great at promoting her clients. She has booked many for interviews on our own Bill Buckmaster Show."
"As a Past President of AAUW Tucson and chair of committees for that organization, I frequently..."
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"As a Past President of AAUW Tucson and chair of committees for that organization, I frequently depended on Maxine Goodman’s advice and judgement in getting news stations, newspapers, and local newsletters to run news items about our Branch and its activities. Because of the networks that Maxine cultivated, our Branch received publicity about our events and profiles of speakers and recipients of AAUW Tucson scholarships. I was impressed by her skill in knowing which angle to take, in accurate and professional composition of articles, and excellent sense of timing in knowing when to submit them. I also found Maxine Goodman to be an excellent speaker and organizer of events. Because of these attributes, Maxine was named Woman of Distinction by AAUW Tucson."
Products & Services
Profiles of businesses that provide valuable
information that make available the client's
business assets and services
My service as a PR, Adv. & Mkting professional
provides strategies to make your business stand out from others through careful research and excell...
Words, Ink provides a full range of services tailored to each client's needs. We specialize in small business and non-profits.
For example, if ...
Gallery
Recommendations Given (35)
"I went to a Xmas LL event and although there weren't as many vendor as could be, they were all..."
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"I went to a Xmas LL event and although there weren't as many vendor as could be, they were all quality. I bought two pairs of unique earrings & some delicious fudge.i"
Recent Activity
You could try direct mail. I tried a postcard with the description: Want a concise writer for your business? I listed that I had written for The Christian Science Monitor & was a Special Correspondent for the Daily News (NY) and I noted where locally I placed media. Got a couple of long term...
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You could try direct mail. I tried a postcard with the description: Want a concise writer for your business? I listed that I had written for The Christian Science Monitor & was a Special Correspondent for the Daily News (NY) and I noted where locally I placed media. Got a couple of long term clients from it.
Once I waited 3 mos. for a non-payment then resent the bill and got it immediately. I wrote a little note saying I hope all is well. The client's wife was in the hospital. I have also taken one client to Small Claims Court. Theypaid as soon as they got the notice. I always have an ample...
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Once I waited 3 mos. for a non-payment then resent the bill and got it immediately. I wrote a little note saying I hope all is well. The client's wife was in the hospital. I have also taken one client to Small Claims Court. Theypaid as soon as they got the notice. I always have an ample retainer and do no work until I have payment.
Maxine Goodman
President
Words, Ink
I always bring a contract, which I have prominently in front of me. After we discuss the project or work, I ask the proposed client if what questions do theyhave. If none, I then ask them how they would like to proceed, how soon they would like to start.
Maxine Goodman
President
Words, Ink
(more)
I always bring a contract, which I have prominently in front of me. After we discuss the project or work, I ask the proposed client if what questions do theyhave. If none, I then ask them how they would like to proceed, how soon they would like to start.
Maxine Goodman
President
Words, Ink
Yes, I just purchased a pair of Steve Madden leather thongs for an incredible price from Nordstrom.
Maxine Goodman
President
Words, Ink
(more)
Yes, I just purchased a pair of Steve Madden leather thongs for an incredible price from Nordstrom.
Maxine Goodman
President
Words, Ink
30 seconds is a long time to hear a value speech. I'd cut mine to 20 seconds and practice, practice, practice highlighting only the most significant memorable points, paring the speech to essentials and making the speech memorable with a special tagline repeated twice.
Maxine...
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30 seconds is a long time to hear a value speech. I'd cut mine to 20 seconds and practice, practice, practice highlighting only the most significant memorable points, paring the speech to essentials and making the speech memorable with a special tagline repeated twice.
Maxine Goodman
President
Words, Ink
Putting recommendations on your website.
Maxine Goodman
President
Words, Ink
(more)
Putting recommendations on your website.
Maxine Goodman
President
Words, Ink
I used Google for a time long enough to get a response & got zip.
Maxine Goodman, Words, Ink
(more)
I used Google for a time long enough to get a response & got zip.
Maxine Goodman, Words, Ink
I would say being polite about sales calls never hurts. When I made calls to Silicon Valley companies in San Jose as owner & founder of my 25,000-circulation weekly, I always introduced myself, asked how the person was and how their company was doing before pitching them (which was less than a...
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I would say being polite about sales calls never hurts. When I made calls to Silicon Valley companies in San Jose as owner & founder of my 25,000-circulation weekly, I always introduced myself, asked how the person was and how their company was doing before pitching them (which was less than a minute to ask if they needed recruitment advertising for my newspaper.) Most were Fortune 500 companies. I dealt with their ad agencies and directly. I always ended the call by saying, "May I call you again next month?" Everyone always said, "Yes." I would call every month for my monthly rejection -- which turned out many times to be success. I was known in the valley to be the most polite ad. rep. because I never got mad!
Maxine Goodman, President
Words, Ink
When you see opportunities, but don't know how to expand them & other work you are doing isn't helping you. Marketing pinpoints what you are doing now and supports your efforts and expands that gap to increase business.
Maxine Goodman
President
Words, Ink
(more)
When you see opportunities, but don't know how to expand them & other work you are doing isn't helping you. Marketing pinpoints what you are doing now and supports your efforts and expands that gap to increase business.
Maxine Goodman
President
Words, Ink
