Hit social media hard, and point your ads at your exact demographic so that you aren’t spending unnecessary money showing your ads to people unlikely to become clients. (For instance, do an ad that’ll appeal to women, and have it pointing at women between 30-55 within 20 miles of your location who are listed as home owners and have searched for roofing repair in the last 30 days for example) - your reach doesn’t need to be sky high as long as it’s targeted and you’ll have a much higher ROI.