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Behind all skepticism is ultimately the question, ”Yeah, but what do YOU get out of it?” If you’re offering a lower price, I want to know why. So be honest, and explain why you’re able to charge less and still make a profit. Do it in a way that sounds like a benefit. If it's because you have...
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Behind all skepticism is ultimately the question, ”Yeah, but what do YOU get out of it?” If you’re offering a lower price, I want to know why. So be honest, and explain why you’re able to charge less and still make a profit. Do it in a way that sounds like a benefit. If it's because you have fewer staff than large firms, the benefit is a personalized, grassroots, one on one approach. If the reason is you have smaller overhead, the benefit is that you invest more in optimizing your services than maximizing your facility. Etc.
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