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I don't think it's that easy. There's a lot of value in benchmarking, and understanding the strengths of successful pubs (may or may not be competitors) can be very helpful and enlightening. There is no value in being different for the sake of being different.
The key is: Constantly ask yourself...
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I don't think it's that easy. There's a lot of value in benchmarking, and understanding the strengths of successful pubs (may or may not be competitors) can be very helpful and enlightening. There is no value in being different for the sake of being different.
The key is: Constantly ask yourself what you can do to add more value to both your audiences (readers and advertisers), and only do things that are good for both of them.
1 Reply
While the strength/benefit of Facebook and other social media is the opportunity to connect and interact like never before, I think the biggest problem is the perception of anonymity that leads to comments and discourse that would never take place in person.
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While the strength/benefit of Facebook and other social media is the opportunity to connect and interact like never before, I think the biggest problem is the perception of anonymity that leads to comments and discourse that would never take place in person.
I like the answers below. But I also think training and education are important. We see evidences on a daily basis where mistakes are made due to a lack of training. Creating a productive culture is important, too. Let's not forget the impact of gov't - it impacts all businesses, too. Most folks...
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I like the answers below. But I also think training and education are important. We see evidences on a daily basis where mistakes are made due to a lack of training. Creating a productive culture is important, too. Let's not forget the impact of gov't - it impacts all businesses, too. Most folks under-estimate gov'ts' impact at every level.
Agreed. Facebook and our own publication.
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Agreed. Facebook and our own publication.
We have our own Art Director and, in conjunction with the Publisher, establish new, fresh layouts as we move forward in publishing. We consider the demographics of our readership as well as other design elements in other publications we like. We implement changes over about three issues (we are...
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We have our own Art Director and, in conjunction with the Publisher, establish new, fresh layouts as we move forward in publishing. We consider the demographics of our readership as well as other design elements in other publications we like. We implement changes over about three issues (we are monthly), so we don't shock our readers. I know you said you don't have any budget to allocate toward this, but it can be surprisingly affordable to get sample layouts of all sizes and then recreate the templates in your master files.
Our model is built on publishing local, relevant content. We take the same approach with our website - local relevant content. We reference our website within our print publication and invite readers to see more on our website. We also have online Readers' Surveys and such to expose readers and...
(more)
Our model is built on publishing local, relevant content. We take the same approach with our website - local relevant content. We reference our website within our print publication and invite readers to see more on our website. We also have online Readers' Surveys and such to expose readers and advertisers to our site.
