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Popcorn is Vancouver’s premier social marketing agency. Our passion is connecting people with the brands they love. Compelling visual content and authentic community building is at the heart of what we do. Ready to take your brand to the next level? We should chat.
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You're 100% in the relationship business and you probably get most of your business through referrals or word of mouth. Having a strong presence on social media is important in the sense that you need to make yourself and your website visible and readily available for people to find you and send...
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You're 100% in the relationship business and you probably get most of your business through referrals or word of mouth. Having a strong presence on social media is important in the sense that you need to make yourself and your website visible and readily available for people to find you and send eyeballs your way. If you specialize (or wish to) in a specific vertical market or type of properties in a particular area, as long as there's a decent market size for that, then try to brand yourself as THE go-to guy who specializes in it. Pick a niche, don't just be a generalist. Your entire online presence should communicate that so buyers and sellers have a clear understanding of what you specialize in. Also, don't let it just be about buying/selling houses. People want to get to know the human side of their realtor. Use social media to show that side of you to let people build a more emotional and genuine connection with you.
At least once a week, without fail someone on my personal Facebook asks for a realtor referral, in which case their friends (including me) spring into action and mention/tag the first realtors that come to mind. Usually these are realtors who I've either personally had good experiences with (or I've heard through the grapevine), and those whom have maintained a good online/offline presence, so they continue to stay top of mind. There's trust and credibility in those kinds of referrals, and I believe that being present when those opportunities arise is probably going to be the lowest effort, highest yield strategy for growing your business.
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When I hear this question being asked, I hear "How do customers find me?" rather than "How do I find customers?". The answer is to be present wherever they are. Search engine marketing is a great tactic because you can target people who are searching specifically for your goods or services. Once...
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When I hear this question being asked, I hear "How do customers find me?" rather than "How do I find customers?". The answer is to be present wherever they are. Search engine marketing is a great tactic because you can target people who are searching specifically for your goods or services. Once they end up on your website, they might poke around or even look you up on social media before purchasing, so then it might be worthwhile for you to have some presence on there to help build up your credibility and trust.
The best kind of organic growth is word of mouth. You want happy customers that will want to share your business with their friends and family. Make it easy for them to do so by offering referral incentives, intuitive social sharing features on your website, encourage them to share your products on their social channels, run an influencer campaign, upsell through email marketing, a drip campaign, or retargeting ads. I could go on, but without knowing too much about your business, it's really difficult to say whether or not all that I mentioned here is applicable to your business.
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Social media is a great tool to build up brand awareness and promote brand loyalty. But awareness doesn't necessarily translate into sales (in the short-term), while you can't get to brand loyalty without sales. When businesses treat social media like a sales tool, it's really not the right...
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Social media is a great tool to build up brand awareness and promote brand loyalty. But awareness doesn't necessarily translate into sales (in the short-term), while you can't get to brand loyalty without sales. When businesses treat social media like a sales tool, it's really not the right approach. Social media is there for you to build a community of followers who firstly, like you for what you do and secondly, for the content that you produce.
Here are a few things you might consider:
- Include links to your social media profiles on your website. I noticed that you've linked to your personal Facebook Page.
- You need a content strategy for your social media. In other words, figure out which social channels to be on, and figure out exactly what you're going to post, how you're going to post it, when you're going to post it, etc. Don't post for the sake of posting on social media. People want to follow accounts that can produce high quality content (ie. copy needs to be professional, photos need to look beautiful). When people look at your social media profiles, they should within 30-60 seconds have a pretty clear idea of what your business is all about. I can't quite say that when I look at your Facebook Page. If you've decided that social media is the way to go for your business, put more effort into creating high quality content that will get people interested in following you. As your following grows over time, so will your brand awareness, and hopefully that translates into sales. But you can't rely on social media to do all the lifting for you.
- Facebook and Instagram ads that target pet owners
- Influencer campaign where you reach out to social media influencers (pet owners ideally) who have a lot of followers. I'm sure they're not hard to find. Reach out to them and have them promote your products to their followers. They might be micro influencers with 1,000 followers, or they might be mega influencers with over 100,000 followers. Some of them might gladly promote your product in exchange for product, while others might want you to pay them to promote your business. Set a budget, figure out your goal, and get your products out there. Having other people tell your story to already established audiences is much easier than by doing so by building your audience from scratch.
- Don't ignore other digital marketing channels. Search engine marketing, retargeting, email marketing, display ads, affiliates, etc. Social media is not the be all, end all when it comes to digital marketing. As mentioned before, it's great for driving eyeballs to your website, and it's great to promote ongoing business and loyalty. But you do need an integrated strategy for it to really be effective.
I could go on for days on this, but I hope this gives you enough to chew on for now (no pun intended).
Good luck!
You need to advertise where your potential customers are at. So whether that's at tradeshows, billboards, bus shelters, social media, TV, etc., it really depends on your business, your goals, your customers, and your budget.
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You need to advertise where your potential customers are at. So whether that's at tradeshows, billboards, bus shelters, social media, TV, etc., it really depends on your business, your goals, your customers, and your budget.
