Digital Dashboards
Business Intelligence needed in todays' modern marketplace, requires the introduction of a “marketing dashboards” that brings the firm’s key marketing metrics into a single display. The combination of Digital Information within the Business Intelligence of company products, services, while being able to track information across the sales lead generation/sales funnel process, has created a need for such dashboards on the Digital marketplace to be competitive. Either as stand-alone products or unified information, either by themselves or together dashboards developed by the Laris Media team can give your team the edge it needs to make real-time decisions and analyze key performance data to win business. This development and of customizable dashboards tied to social media, web UX performance and other KPI's are what drives their adoption, and which provides needed information to companies and Social media experts to fully exploit their potential.
The information captured in dashboard Intelligence and sales pipeline info provides many opportunities for leaders to leverage marketing to have a stronger influence on top management decisions and track/improve social media to influence potential customers. Utilizing DI in the BI includes metrics selection, relationships among metrics, and the ultimate question of what dashboards provide sufficient benefits to impact functional areas, such as finance, sales, and marketing. The performance with clients has generated systematic data, that can be used as data indexes to enhance overall performance when integrated properly. These Key performance metrics and drivers are the measuring stick of social media success and hole the truth of the future value of this information to the overall success. As they say, the Proof is always in the numbers....they do not lie! Value is tracked, measured and reviewed to ensure the target value is in line with company sales objectives.
Dashboard Integration is an important characteristic of Laris Media dash-boards in three ways:
• Data. Understanding the firm’s market and it's position within the market now, requires information and data from diverse sources at different levels of aggregation and that allow for measuring coverages of different time periods. The dashboards the Laris Team provides, create a common organizing framework that allows for transparency and the BLUF which will aid leaders in managing marketing budgets effectively.• Processes. The DI dashboards help management related social media inputs, such as marketing expenditures, to market performance measures and ultimately to financial performance, such campaign performance, cash flow increases, and ROI value on various types of marketing. The Laris Dashboards thus build a bridge between internal and external information, that can be viewed or reported in a clear way that shows performance and gives a leader Insight on customer engagement.• Viewpoints. Whether assessing the market, performance, or planning, a Laris dashboard allows for clear traceable, trackable, and transparent understanding of DI, within the BI over different departments and locations, which can be shared to different departments, Crafting equally measured input, that shows a companies market situation in real time, before, during and after various campaigns.
Understanding the Purposes of DashboardsDashboards respond to the increasing complexity and diversity of market data faced by senior management in the digital information era. Dashboards allow Managers to review factors driving marketing and sales trends. Review the overall sales/pipeline and branding in the marketplace.1. Data Collection, the organization of the many pieces of potentially decision-relevant data that can make or break sales pipeline.2. Decision Making, managerial information processing and decision making, using real BI based on DI spend and ROI that is measured and tracked.3. Accountability, increasing demands for marketing accountability, given the dual objective of companies to grow the top-line while keeping down costs for a healthy bottom-line (Spending Marketing funds wisely)4. Replication, crafting marketing that wins business, based on real data performance reporting practices and for resource allocation. Duplication of wins to various markets to increase sales.
Laris Media dashboards enforce the consistency in measures and measurement procedures across Media and Digital Information for a business to see real value in DI within the Business framework. Laris Media dashboard projects, also assist client companies to craft commonality of systems around their business. (limiting data gathering), different definitions of what constitutes a qualified lead (a key performance metric in the handoff from marketing to sales), and a lack of regional interest in gathering metrics.
Second, Laris Media dashboard helps to monitor performance. Monitoring, in turn, may be both evaluative (who or what performed well?) and developmental (what have we learned?). Google provides a good example: Dashboard metrics are early indicators of performance, and if a dip occurs in, for example, the “trust and privacy” metric, the company takes corrective action. Similar actions are used in various aspects of Social Engagements, clearly showing the pathway to what is working, when and why?
Third, a Laris Media dashboard may be used to plan (what should our goals and strategies be for the future given where we are now?). For instance, Ameritrade started with corporate scorecards from the strategic planning department to develop a dashboard that plugs into the planning cycle and is tied to quarterly bonuses. A similar dashboard can be created to measure all social media and digital information used to assist a client company in growth. Fourth, a Laris Media dashboard may be used to communicate to important stakeholders. Giving a play by play of performance, showing wins and KPI's needed for growth for reinvestment. In particular, Laris Media Dashboards also communicate not only what the performance is but also what an organization values as a performance by the choice of metrics on the dashboard based on what is important to a client company.
The information captured in dashboard Intelligence and sales pipeline info provides many opportunities for leaders to leverage marketing to have a stronger influence on top management decisions and track/improve social media to influence potential customers. Utilizing DI in the BI includes metrics selection, relationships among metrics, and the ultimate question of what dashboards provide sufficient benefits to impact functional areas, such as finance, sales, and marketing. The performance with clients has generated systematic data, that can be used as data indexes to enhance overall performance when integrated properly. These Key performance metrics and drivers are the measuring stick of social media success and hole the truth of the future value of this information to the overall success. As they say, the Proof is always in the numbers....they do not lie! Value is tracked, measured and reviewed to ensure the target value is in line with company sales objectives.
Dashboard Integration is an important characteristic of Laris Media dash-boards in three ways:
• Data. Understanding the firm’s market and it's position within the market now, requires information and data from diverse sources at different levels of aggregation and that allow for measuring coverages of different time periods. The dashboards the Laris Team provides, create a common organizing framework that allows for transparency and the BLUF which will aid leaders in managing marketing budgets effectively.• Processes. The DI dashboards help management related social media inputs, such as marketing expenditures, to market performance measures and ultimately to financial performance, such campaign performance, cash flow increases, and ROI value on various types of marketing. The Laris Dashboards thus build a bridge between internal and external information, that can be viewed or reported in a clear way that shows performance and gives a leader Insight on customer engagement.• Viewpoints. Whether assessing the market, performance, or planning, a Laris dashboard allows for clear traceable, trackable, and transparent understanding of DI, within the BI over different departments and locations, which can be shared to different departments, Crafting equally measured input, that shows a companies market situation in real time, before, during and after various campaigns.
Understanding the Purposes of DashboardsDashboards respond to the increasing complexity and diversity of market data faced by senior management in the digital information era. Dashboards allow Managers to review factors driving marketing and sales trends. Review the overall sales/pipeline and branding in the marketplace.1. Data Collection, the organization of the many pieces of potentially decision-relevant data that can make or break sales pipeline.2. Decision Making, managerial information processing and decision making, using real BI based on DI spend and ROI that is measured and tracked.3. Accountability, increasing demands for marketing accountability, given the dual objective of companies to grow the top-line while keeping down costs for a healthy bottom-line (Spending Marketing funds wisely)4. Replication, crafting marketing that wins business, based on real data performance reporting practices and for resource allocation. Duplication of wins to various markets to increase sales.
Laris Media dashboards enforce the consistency in measures and measurement procedures across Media and Digital Information for a business to see real value in DI within the Business framework. Laris Media dashboard projects, also assist client companies to craft commonality of systems around their business. (limiting data gathering), different definitions of what constitutes a qualified lead (a key performance metric in the handoff from marketing to sales), and a lack of regional interest in gathering metrics.
Second, Laris Media dashboard helps to monitor performance. Monitoring, in turn, may be both evaluative (who or what performed well?) and developmental (what have we learned?). Google provides a good example: Dashboard metrics are early indicators of performance, and if a dip occurs in, for example, the “trust and privacy” metric, the company takes corrective action. Similar actions are used in various aspects of Social Engagements, clearly showing the pathway to what is working, when and why?
Third, a Laris Media dashboard may be used to plan (what should our goals and strategies be for the future given where we are now?). For instance, Ameritrade started with corporate scorecards from the strategic planning department to develop a dashboard that plugs into the planning cycle and is tied to quarterly bonuses. A similar dashboard can be created to measure all social media and digital information used to assist a client company in growth. Fourth, a Laris Media dashboard may be used to communicate to important stakeholders. Giving a play by play of performance, showing wins and KPI's needed for growth for reinvestment. In particular, Laris Media Dashboards also communicate not only what the performance is but also what an organization values as a performance by the choice of metrics on the dashboard based on what is important to a client company.