About Us
We are Educators and Matchmakers.
At Door Knocker Marketing we "Educate and Matchmake" (and yes, "Matchmake is a word!).
Door Knocker Marketing exists to educate businesses about Marketing and the options that are available to them based on their needs and budget.
IF (and only IF) a business decides that they are ready to invest in Marketing will we then introduce them to our curated and vetted network of Outbound AND Inbound Marketing specialists.
Unlike traditional marketing agencies, our difference IS our network.
Our Broker Model approach and curated network allows us to:
- Offer more than one perspective
- Offer more than service offering
- Offer more than one quote
To schedule a free introductory call or educational marketing session, please click here:
How We Got Started
After 14 years of providing outbound prospecting services, we decided to start offering inbound marketing services in 2020. However, we didn't want to offer inbound services from just ONE solution provider. So, we decided to build a NETWORK of marketing specialists who could help businesses grow.
If you're looking for both Outbound and Inbound Marketing solutions, we can help!
The products and services we offer
Recommendations Received (28)
"Wonderful Marketing Business! Victoria is an Amazing Businesswoman!"
"Victoria is a compassionate, professional and ‘focused on your needs’ leader in community & it’s..."
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"Victoria is a compassionate, professional and ‘focused on your needs’ leader in community & it’s an honor to cast our vote for her as this years 2924 Business Leader. "
Products & Services
Don't understand how Inbound Marketing, Digital Marketing, or SEO works? Watch this 40-second video!
https://tinyurl.com/3u9pnavn
Want to understand how outbound marketing can help? Check out this 40-second video!
https://bit.ly/3jNIsqx
The above picture was taken from Hubspot.com and is meant to show how Inbound Marketing works (This image is also referred to as the customer flywh...
Gallery
Recommendations Given (8)
"Jeremie is very knowledgeable when it comes to Branding and Lead Generation. His services are set..."
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"Jeremie is very knowledgeable when it comes to Branding and Lead Generation. His services are set up to give you everything you need to succeed from the get-go. If you're exploring ways to establish a marketing presence, I highly recommend you set up a time to speak with him to learn more about his offerings."
"Jon knows his stuff when it comes to copywriting. I will definitely be following him for all his..."
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"Jon knows his stuff when it comes to copywriting. I will definitely be following him for all his great tips and tricks!"
Recent Activity
The above picture was taken from Hubspot.com and is meant to show how Inbound Marketing works (This image is also referred to as the customer flywheel).
Inbound is a STRATEGY OR METHODOLOGY that employs online digital methods. At the heart of Inbound is CREATING CONTENT and "ATTRACTION". You...
(more)
The above picture was taken from Hubspot.com and is meant to show how Inbound Marketing works (This image is also referred to as the customer flywheel).
Inbound is a STRATEGY OR METHODOLOGY that employs online digital methods. At the heart of Inbound is CREATING CONTENT and "ATTRACTION". You create content for 2 reasons:
1) To get higher up in Google Search Results (Google loves content)
2) To EDUCATE AND PERSUADE (and therefore "ATTRACT") prospects at each step of their buying journey (as shown in stages above as - "Attract", "Engage", and "Delight").
The goal is to create content by using different format types (Ads, Video, Blogging, and the rest of the smaller words above) that answers prospects' questions at each stage of their buying journey. Again, you address questions in order to educate and persuade but to also build trust, credibility, and authority (Kinda like what I'm doing now!)
Outbound Marketing on the other hand centers around REACHING OUT to clients. Inbound Tactics "ATTRACT", whereas Outbound tactics "CHASE". I for one, don't like saying "I chase clients" when utilizing Outbound tactics. Salespeople in the past were known to "chase" clients aggressively. Today, Outbound Marketers will still reach out and follow up on prospects but they approach it differently. Usually, by employing soft-sell methods and nurturing clients with content.
Outbound marketing (which is really TRADITIONAL MARKETING) is still alive and well. Some examples of Outbound marketing include:
- Cold Calling/Emailing (However, since you can do both using a computer and the internet nowadays it can technically also be categorized under "Digital Marketing")
- Direct Mail (aka Snail Mail)
- Outdoor Advertising
- Placing Ads in Newspapers
My personal favorite Outbound Marketing methods for any type of business include:
- Email Marketing
- Building Strategic Relationships
I've had great success with both. You can certainly employ other methods but it all depends on your business.
If anyone wants to learn more, feel free to reach out to me.
Victoria
www.doorknockermarketing.com
I'm glad you brought up Outbound. The saying you must "Always Be Prospecting" is especially true in this climate. Business may be good now, but things always change. I had a client that was a vendor for a large company for over 10 years. One day the company came up to my client and said "We...
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I'm glad you brought up Outbound. The saying you must "Always Be Prospecting" is especially true in this climate. Business may be good now, but things always change. I had a client that was a vendor for a large company for over 10 years. One day the company came up to my client and said "We appreciate everything you've done for us over the years but we need someone now who can bring new creative ideas to the table". Then, they ended their contract. Didn't matter that the company had money or that they had been doing business with my client for over a decade. The moral of the story is don't get too comfortable. Clients change vendors for many reasons (Industry changes, nepotism, change management etc.), so it's always best to diversify your clientele.
As far as OUTBOUND advertising for B2C is concerned, my favorite channels are EMAIL MARKETING and building STRATEGIC PARTNERSHIPS.
