Steve Hoffacker

About Us

Now in our 15th year of training and working with professionals as aging in place specialists to help seniors and others who desire to live in their current homes long-term to be able to do so by making the safety and accessibility improvements necessary for that to happen

How We Got Started

For over five decades, I have been associated with the provision, analysis, interpretation, design, and sales of housing and housing services as a professional sociologist, certified urban planner, certified and award-winning new construction consultant and trainer, and certified and award-winning aging in place specialist, designer, and instructor - all inter-connected and all building momentum to today's reality

The products and services we offer

Aging in Place Home Assessments Universal Design Accessory Dwelling Units Aging in Place Specialist Aging Instruction Service Design Class Seniors Consulting Senior Real Estate Specialist Senior Move Manager Virtual Appointments Online Patient Portal Online Coaching Groups Show all 17

"Steve knowledge and classes were an incredible help to grow our business."

Highly Recommended

"Extremely knowledgeable in Certified Aging in Place and very professional to work with. Highly..." Read more "Extremely knowledgeable in Certified Aging in Place and very professional to work with. Highly recommend!!!"

Certified Aging In Place Specialist Designation Classes - August 2018

Take one, two, of all three "CAPS" designation course (all three needed for certification). August offerings are West Palm Beach, FL (13-15) and Eu...

Aging In Place / Universal Strategies and Training

For the professional who does any type of work to the physical structure of a dwelling or any counselor or health care professional who works with ...

Certified Aging In Place Specialist Classes

The “Certified Aging In Place Specialist (CAPS)” designation is a joint program of the NAHB (National Association of Home Builders) and AARP, which...

Highly Recommended

"Jeff runs a great business and is well-positioned to meet the needs of those who engage him. Steve"

Highly Recommended

"Terri has a great sense of what people require to be viable in their homes as they continue to..." Read more "Terri has a great sense of what people require to be viable in their homes as they continue to occupy them."

Recent Activity

Steve from Steve Hoffacker Answered this on May 13, 2019

If they hadn't looked at their website for months, what makes them believe that others have? Content is king. We've all heard that, and the first place to post and look for content is on our website. Not only is our business website far from obsolete, but it is also more important than ever for... (more) If they hadn't looked at their website for months, what makes them believe that others have? Content is king. We've all heard that, and the first place to post and look for content is on our website. Not only is our business website far from obsolete, but it is also more important than ever for creating the image and business persona we want people to have about us.

Steve from Steve Hoffacker Answered this on February 13, 2019

Had good success with fiverr.com - had to interview a few first (online) but it worked out well. (more) Had good success with fiverr.com - had to interview a few first (online) but it worked out well.

1 Reply

Steve from Steve Hoffacker Answered this on August 17, 2018

More than just getting to help people with our services, it's meeting new people all the time and learning about them - truly relationship selling (more) More than just getting to help people with our services, it's meeting new people all the time and learning about them - truly relationship selling

Steve from Steve Hoffacker Answered this on March 23, 2018

This is a trick question because there is no such thing as more time - only time that we are able to allocate differently or better. Each of us, including our customers and clients, has 24 hours each day. It's how we use that time. See Stephen Covey's 7 Habits book for the 4 quadrants of activity. (more) This is a trick question because there is no such thing as more time - only time that we are able to allocate differently or better. Each of us, including our customers and clients, has 24 hours each day. It's how we use that time. See Stephen Covey's 7 Habits book for the 4 quadrants of activity.

Steve from Steve Hoffacker Answered this on January 26, 2018

While we may think that we have no competition in a certain area or our marketplace in general, the consumer is the ultimate judge or referee of that. If we loose a dollar that was intended for us to another company, then we were not unique enough or sufficiently positioned as special to earn... (more) While we may think that we have no competition in a certain area or our marketplace in general, the consumer is the ultimate judge or referee of that. If we loose a dollar that was intended for us to another company, then we were not unique enough or sufficiently positioned as special to earn their business. Answer the question as to why someone should choose us above all of the other choices - including doing it themselves - and keep the emotions in check. This has to be an objective response.

1 Reply

Steve from Steve Hoffacker Answered this on December 28, 2017

It depends on the nature of your business and how robust you need your CRM to be, but for contact management, notes, and emails, Outlook works great. Plus, you probably already have it and won't need to buy anything else. It doesn't do billing and has the .pst format that could cause some... (more) It depends on the nature of your business and how robust you need your CRM to be, but for contact management, notes, and emails, Outlook works great. Plus, you probably already have it and won't need to buy anything else. It doesn't do billing and has the .pst format that could cause some limitations. Overall, I like and recommend it.

Steve from Steve Hoffacker Answered this on October 31, 2017

Pinterest is such a great platform. If you farm a small area - neighborhood, subdivision, or zip code (it can be a larger are also), create boards for your listings, for the community, for the high schools and their sports teams, for local history, for local landmarks, for community events, for... (more) Pinterest is such a great platform. If you farm a small area - neighborhood, subdivision, or zip code (it can be a larger are also), create boards for your listings, for the community, for the high schools and their sports teams, for local history, for local landmarks, for community events, for the local zoo, and on and on. You will be the talk of your area!

Steve from Steve Hoffacker Answered this on October 27, 2017

Kathy, there are two concepts that often are confused - marketing and advertising. Marketing, PR and promotion do not have to cost much of anything - in most cases they are free (social media and word or mouth, for instance). Advertising, on the other hand, always costs something. (more) Kathy, there are two concepts that often are confused - marketing and advertising. Marketing, PR and promotion do not have to cost much of anything - in most cases they are free (social media and word or mouth, for instance). Advertising, on the other hand, always costs something.

Steve from Steve Hoffacker Answered this on October 11, 2017

The best way to meet new people for your business - because you are meeting new people constantly anyway - is to prepare. You must have a well-defined business model that you can convey to potential users of your product or service. This way they can identify with you or not. Takes the pressure... (more) The best way to meet new people for your business - because you are meeting new people constantly anyway - is to prepare. You must have a well-defined business model that you can convey to potential users of your product or service. This way they can identify with you or not. Takes the pressure off of just meeting people to add to your data base.

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