About Us
We are AdEdge Digital Marketing – a Google Partner Agency. We create and manage Internet Marketing campaigns that will grow your business. How, you ask? Through research, smart campaign development and performance-based optimization. We offer SEM, SEO, PPC and other internet marketing tactics that work. We’re located in Westport, CT but happy to jump in the car and pay you a visit.
The products and services we offer
Products & Services
Google Ads pay-per-click (PPC) is the fastest way to establish your company’s online presence. Local prospects searching for your products or servi...
If your site doesn’t show up in a search for the products or services you sell, you simply don’t exist. It is sad but true. A well planned SEO camp...
You may know it as Banner Advertising, or Digital Display Advertising, either way, you’ve seen it, and now it’s your turn to be seen! Regardless of...
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Recent Activity
Facebook has been outperforming LinkedIn for most industries we serve. Digging into the psychology of this, we found Facebook to be a "gathering" environment and LinkedIn, a "hunting" environment. Being gatherers, Facebook users are more distractable and likely to notice and act upon ads. Adding...
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Facebook has been outperforming LinkedIn for most industries we serve. Digging into the psychology of this, we found Facebook to be a "gathering" environment and LinkedIn, a "hunting" environment. Being gatherers, Facebook users are more distractable and likely to notice and act upon ads. Adding Facebook retargeting on top of geographic, demographic and contextual targeting can best LinkedIn by +/- 4x on a cost/performance basis. Make sure to put analytics on all your efforts to track the post-click performance of various ad groups and ads, and compare it to paid and organic performance on social and search networks. Instagram is generally for the <30 crowd but it's up and coming so keep one eyeball open!
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Busy with everything but sales and marketing.
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Busy with everything but sales and marketing.
The design is too flat/linear. Break it up into sections and add more images and graphics. Being about videography and photography, lead with examples of your work. Where is your name/brand? If you don't have one, create one and add it to the top. The content is good but there is far too much...
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The design is too flat/linear. Break it up into sections and add more images and graphics. Being about videography and photography, lead with examples of your work. Where is your name/brand? If you don't have one, create one and add it to the top. The content is good but there is far too much of it. Use more titles and less copy. You can achieve this by moving some of the content to other pages and use links to get there. Make sure to rewrite the copy with SEO best practices in mind. Great testimonials but put them in a separate section, possibly a rotating window to save space. Either that or snippets with links to the testimonial page. Add larger and more frequent lead generation tools like your phone number and Contact Us links. Any start is a good start but there are many more suggestions to improve. -Anthony LoFrisco, Jr. www.adedgemarketing.com 203-682-4585.
I hate to say it depends but it really does in our experience, depend on B2B vs. consumer, industry and competitiveness, geographical reach, length of the sales cycle, marketing budget and goals of the campaign. If to generate exposure, some combination of social media advertising, banner...
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I hate to say it depends but it really does in our experience, depend on B2B vs. consumer, industry and competitiveness, geographical reach, length of the sales cycle, marketing budget and goals of the campaign. If to generate exposure, some combination of social media advertising, banner advertising, PR and/or email marketing would likely be appropriate.
1 Reply
