Data has become one of the most valuable assets that a business can have today. Data defines the market intelligence that both large and small businesses gather about their customers and the market in which they operate. Whether used in contact management, understanding your customer base or market predictions, it can utterly make or break a company.

The fact that data tends to change over time should come as no surprise. People’s ages and addresses change, and phone numbers are often updated. With all this happening, your data will rapidly become outdated and useless if you aren’t able to effectively clean it. While efficiently cleaned data is of tremendous value to your business, unclean data will inevitably lead to many complications and frustrating problems.

Northwest Database was established early in 1986 by the founder and owner, Geoffrey Hollander, in his spare bedroom in Albuquerque, NM. The infant business became Mail Pouch, focusing on assisting businesses such as Tema of Copenhagen and Mauldin furniture with their data organization and monthly mailing lists. The business maintained a comprehensive city-wide list of residences and businesses for numerous customers, printers, and mailing houses. While working in the mailing industry, the business model grew to include data cleaning and de-duping (removing duplicate records from lists). With the relocation to the Pacific Northwest, the company name was changed to NW Database Services.