About Us
Helping small (and larger) businesses attract and retain great employees with ethical benefits that help when they need it most - and keep your bottom line on target, too.
Ask me about Aflac!
A lover of language, I earned a Communications/Languages BA from Simmons, then began to provide businesses with successful outreach - and great grammar that makes complex ideas understandable - by:
(1) integrating visual and verbal communications;
(2) reaching your target audience;
(3) strategy and concepts for cross-media work, from websites and social media
through branding and print; and
(4) managing a team that pulls together for success.
Expertise includes:
Marketing Project Management
Grant-writing, PR/Marketing & Communications
Website goals/strategies; writing and design; adding viewers via homepage highlight summaries; utilized Google Analytics, SEO, SEM, CRM, UI, UX.
As a managing editor: directed style, editing, design and production of two international tech monthlies and saved company 30 percent in printing/fulfillment costs.
How We Got Started
Began writing for association newsletters, who then wanted to utilize my design skills. Brought in two associates to fulfill orders and increase quality with cooperative idea sharing, for small and large corporations.
Keeping current with webinars, research and social media use.
The products and services we offer
Recommendations Received (9)
"Consummate professional and would highly recommend to any friends, associates or other business..."
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"Consummate professional and would highly recommend to any friends, associates or other business needing respective services "
"Diane is very thoughtful and conscientious person, works hard to help people."
Products & Services
Research and architecture to create a site that will (1) attract your audience(s) and (2) make it easy to navigate
Imagery and copywriting to get your point and product positively into the buyer's sights
Surveys and research to determine your best marketplace, logo and motto creation to bring your brand to the forefront
Recommendations Given (26)
"I love that Michelle brings knowledge to all of us techies!"
"His company builds solid, artistic and beautiful homes."
Recent Activity
Reach new clients - get a digital business audit and find them!
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Reach new clients - get a digital business audit and find them!
1 Reply
Setting prices is always a juggling act, because of all the factors involved. Is it a one-time customer? How big is the project - how long will it take? How open is the client to your style and suggestions? Generally, for a service, I estimate the number of hours something will take and allow a...
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Setting prices is always a juggling act, because of all the factors involved. Is it a one-time customer? How big is the project - how long will it take? How open is the client to your style and suggestions? Generally, for a service, I estimate the number of hours something will take and allow a per-hour price that will give me 1.5 to 2 times what I need as income for a week of that work. Multiplying that amount times the number of hours the project will take in total, plus meeting times and any travel or supplies needed, gives me pricing that will allow profit. Products may have their own costs associated, and I usually charge 1.5 to 2 times that amount, plus shipping and taxes applicable. If the project is a large one, I ask for 1/3 payment in advance, 1/3 when about halfway through the work and the final amount on delivery.
That depends on who your target audience for buyers may be. Most businesses will need to survey their friends, current buyers and online contacts, to see what they actually pay attention to. Then you have an idea of where to make your presence noticed. While it often makes sense to appear...
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That depends on who your target audience for buyers may be. Most businesses will need to survey their friends, current buyers and online contacts, to see what they actually pay attention to. Then you have an idea of where to make your presence noticed. While it often makes sense to appear consistently (with appearances at least a couple times a week) online in social media like Facebook, Twitter, Instagram, and others, it may also be advantageous to purchase local cable, radio and newspaper advertising (if your town has these, great; otherwise, look to your nearest city). If your industry is for homeowners or other "local service" needs, be sure to appear in Angie's List or something similar, like neighborhood postings. And, when you "say" something on any medium, aim for arousing interest - or passion, if possible - in your first words and images. THEN deliver your business message.
Finding words that create curiosity in a reader is what makes my heart sing. When my client is a group that makes the world a little better by fundraising or public service, it's even more rewarding for me!
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Finding words that create curiosity in a reader is what makes my heart sing. When my client is a group that makes the world a little better by fundraising or public service, it's even more rewarding for me!
Yes, because even if you have a friend who's dynamite taking shots with a phone, those photos are low resolution...no good for print and not that great online, either.
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Yes, because even if you have a friend who's dynamite taking shots with a phone, those photos are low resolution...no good for print and not that great online, either.
My understanding, from a nurse, is that I have received great care at a particular hospital because (1) it has a nurses' union and (2) it uses the standards recommended in this question. Since my sister's best friend died in another hospital, with a union but without standards, because she wasn't...
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My understanding, from a nurse, is that I have received great care at a particular hospital because (1) it has a nurses' union and (2) it uses the standards recommended in this question. Since my sister's best friend died in another hospital, with a union but without standards, because she wasn't checked overnight after a hysterectomy, I'll go with YES on 1.
Do any announcement 2-3 months in advance. Also, plan your working schedule so that everything should wrap up a few days before the time off.
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Do any announcement 2-3 months in advance. Also, plan your working schedule so that everything should wrap up a few days before the time off.
Managing the inter-university entry while at WPI for the 2013 Solar Decathlon China, I was part of winning a Bronze national EduAward in the Total Integrated Marketing Campaign category. The project involved print, video, web, advertising, fundraising and signage with translations to Mandarin for...
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Managing the inter-university entry while at WPI for the 2013 Solar Decathlon China, I was part of winning a Bronze national EduAward in the Total Integrated Marketing Campaign category. The project involved print, video, web, advertising, fundraising and signage with translations to Mandarin for an energy-efficient building that eventually was transported to China for viewing in competition with similar homes. What a wonderful whirlwind!
Proactively. I start with an estimate and ask for 1/3 payment on agreement, 1/3 on first proof and 1/3 plus any extra for changes when finished.
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Proactively. I start with an estimate and ask for 1/3 payment on agreement, 1/3 on first proof and 1/3 plus any extra for changes when finished.
Knowledge of their audience - their potential clients - and how to appeal to them
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Knowledge of their audience - their potential clients - and how to appeal to them
