Alignable: The Small Business Network

With millions of connections across more than 20,000 local communities, Alignable is the free network where small business owners build trusted relationships and generate referrals.

Members use Alignable to get the industry answers they need, connect within their local business community, and increase word-of-mouth for their business.


Before starting Alignable, we spent months talking with hundreds of local business owners about how technology could help them grow their business. Our "Ah-ha!" moment came when person after person told us what they most wanted was an easy way to meet the other business owners on their street. We worked hand-in-hand with businesses right in our hometown of Acton, Massachusetts, making introductions, building relationships, and demonstrating how by working together they could attract new customers. Alignable today reflects many of the lessons we learned from those days.

Our Team

Our Leadership Team

Eric Groves


Prior to co-founding Alignable, Eric was SVP Sales & Business Development at Constant Contact for 10+ years where he led the company’s go to market efforts growing the business from start-up stage to 400,000 customers and $200MM in revenue. Eric authored the Constant Contact Guide to Email Marketing and has appeared on MSNBC's Your Business and is a contributing writer on Small Business Trends, Fast Company, Yahoo Small Business, and AllBusiness.

Venkat Krishnamurthy


Venkat is a serial entrepreneur who's led several businesses through to successful outcomes. Along the way, he’s picked up an Academy Award for technical achievement, transformed the field of Metrology and CAD, founded an orthodontics company and RFID enabled big box retailers. He has experienced the myriad challenges with starting and building an enduring business and is passionate about the opportunity to help what is the largest segment of entrepreneurs worldwide: local business owners.

Pascal Rettig


Jon Palmer

VP Engineering

Dan Slagen



Alignable's investors are made up of remarkable entrepreneurs, venture investors with tons of experience in building revolutionary software applications, and a few friends we have made along the way.




Alignable Highlights Areas of Disruption for SMB

Alignable's quarterly Trust Index report highlights the most (and least) trusted brands according to small business owners. With more than 36,000 brand ratings, the SMB Trust Index is the go-to...


Small Business Trends Highlights Alignable Brand Ratings

Small Business Trends recently featured Alignable's Q2 2017 brand report, see the article here!


See The Top 20 Most Trusted Brands For Business Owners

When business owners are deciding which brands to use to run their business, trust is the more important factor says Entrepreneur. See the top 20 brands business owners trust the most when making...


Alignable's 2017 SMB Brand Ratings Released!

Alignable just released the 2017 SMB Brand Ratings, and Forbes picked up the story. See the brands business owners say they can trust most!


Alignable Launches Q3 2016 NPS Trust Rating for 70+ SMB Brands

The latest data is in, see what 11,000 small and local business owners have to say about how the most trusted (and least trusted) brand is in the SMB industry.


Instagram, FedEx, Twitter Among Most Trusted by Small Businesses, Alignable Says

Small Business Trends recently featured Alignable's NPS Trust Ratings for Q3 2016!


Try This Fun Game at Your Networking Event

Alignable's SPARK game was recently featured in the Networking Times. If you host networking events, make sure you're using SPARK!


Alignable is Connecting Businesses in Somerville

Scout Somerville recently featured Alignable as a key resource within the local business owner community!


Mayor Kim Driscoll Unites Local Business Owners in City of Salem

See how the city of Salem, MA is incorporating Alignable into their city expansion and connectivity plans!


Five Ways to Maximize Your Word-of-Mouth Marketing

Check out Alignable's article all about maximizing word-of-mouth marketing, featured in Mobile Marketing Watch!


​Over 9,000 Business Owners Rate Trustworthiness of 37 Key Brands in Alignable SMB Trust Index for Q2

BOSTON – July 19, 2016 – Alignable, the network for local business owners, has released the latest version of its SMB Trust Index, highlighting the Net Promoter Scores (NPS) and favorability...


Recruit Holdings has Invested in Alignable, Inc., the Network for Local Business Owners

6/28/16 - Alignable recently announced additional funding from Recruit Holdings. Hear from our new partners here to get their perspective on the future of local business.


Press Release - Alignable Adds New Investment from Global Investment Leader

6/23/16 - BOSTON - Alignable, the network for local business owners, has added an additional $1.5 million in a strategic investment from Recruit Strategic Partners, the Silicon Valley based venture...

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Small Business Trends - Survey Identifies Five Big Obstacles to Online Success

6/15/2016 - Did you know that 91 percent of small businesses are looking for more opportunities to generate revenue from their website? It's true. Our friends at Small Business Trends recently...

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Small Business Trends - Alignable Launches Main Street Insights Content Hub

6/14/16 - If you haven't seen Main Street Insights yet, then you've been living under a rock. Our friends over at Small Business Trends recently featured the launch of our new media platform. See...

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B2C - What Will Content Marketing Look Like 5 Years From Today?

6/9/16 - How much time should you spend producing new content on your website/blog? Alignable's Alan Belniak was recently featured to share his perspective on the future of content marketing. See...

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LSA Insider - 34% of SMBs Unsatisfied with the Performance of their Website

6/9/2016 - Joe Morsello over at LSA recently covered an Alignable report, surfacing data about business owners and the performance of their websites. Check out the full story!


Successful Business News - Not so Fast, Website

6/9/2016 - We recently wrote about some of the promises that have been made to business owners over the years, about what to expect from their company website and the story was featured in...

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GoDaddy - 5 Potential Obstacles to Your Online Success

6/6/2016 - Alignable recently published a new study with GoDaddy, highlighting 5 potential obstacles to your online success. See the report here!


HubSpot - How to Build Trust Online: 7 Little Ways to Create a Trustworthy Website

6/3/2016 - Ben Jacobson recently posted an article on HubSpot's blog featuring Alignable, focused on building trust online. See the post here!