Gary 

We are always looking for ways to improve our customer service and therefore attract new customer bases.  One way was to address the local college student population and put flyers up at the semesters end offering them to store their furniture with us until school started in the fall.  That was well received.  We have also developed a web page, Facebook, and other local media.  We also offer payment options through our banking institution which allows repeat customers to call and tell our secretary to apply the  payment and therefore not have to find time or worry about the office hours coinciding with their hours off.  Much of our customer base are repeat, word of mouth referrals but we do a lot of advertising on the free web base media like Yelp, Yellow Pages Online, etc.  I created a table for the web page and Facebook page that actually lists our unit sizes and pricing and also diagrams which give the prospective customer an idea of which size might fit their needs best