I am so very sorry this is happening to your businesses! 2020 was either feast or famine for businesses it seems!  I worked back in bridal just when the web was coming on board.  I had a co-owner who would not even consider making the paradigm shift over to the internet.  If you haven't done this, or even if you have, you have to make a big splash in this area.  Also, because your business will be for the "not as big, you will have to be willing to have some of the more casual styles and bridesmaid dresses that could be wedding gowns! If you don't have a "lay- away" plan for those that want this "very expensive dress" but aren't getting married until 2022. You may want to consider a program that it is an auto payment (just like our mortgage) that pays you every month!  Look at the other bridal sites that seem to be doing well and learn from their example. Bridal is so specific and if you can hang on, it will come back bigger and better than it's been...people will want to party and have big weddings!  I wish you luck and great success!