About Us
Speaker, consultant and artist-researcher available to speak at your event.
Currently relaunching with new programs to focus on helping conscious leaders who want to master their ability to innovate without sacrificing what matters most.
The Empowered Innovation programs will show you how to:
* Make innovation more than a buzz word
* Stop struggling to keep up with competitors
*Grow brand value
* Lead more effectively
* Increase revenue
* Cultivate more productive teams
* Apply an easy reusable solution
Do you need a standout speaker for your next meeting or event?
Would love to connect to those who want to learn about my new Empowered Innovation series featuring:
mini-workshop, full workshop, and one on one programs.
How We Got Started
Developing strategic innovation solutions and plans for organizations, communities and entrepreneurs, as well as advancing Art Based Research applications and methodologies.
The products and services we offer
Products & Services
This is a 45-60 minute mini-workshop introducing the Empowered Innovation Formula.
Online course helping you turn any challenge into a launchpad using 6 week program - includes support to get answers to your questions and encoura...
Includes tools to help you assess where you are on your Empowered Innovation journey, and then get started on next steps to reach your innovation m...
Recent Activity
Right campaign as in referring to aligned with the brand (what it stands for in a crowded market) , relevant to the target market(s) and connected to a strategy that will extend shelf life....within budget, etc.
(more)
Right campaign as in referring to aligned with the brand (what it stands for in a crowded market) , relevant to the target market(s) and connected to a strategy that will extend shelf life....within budget, etc.
Algorithms change so can't rely on any one....the tried and true method in online marketing since the late 1990s remains content. Post content your target market comes online for and position yourself via your content as a resource others will share and save. Then as search algorthims evolve and...
(more)
Algorithms change so can't rely on any one....the tried and true method in online marketing since the late 1990s remains content. Post content your target market comes online for and position yourself via your content as a resource others will share and save. Then as search algorthims evolve and ad engagement shifts your investment will still deliver value.
Connecting referrals to incentives like exclusive offers.
(more)
Connecting referrals to incentives like exclusive offers.
It depends on the relationships and the nature of the business....but most times a text or email intro is well received because it is the least disruptive or intrusive.
(more)
It depends on the relationships and the nature of the business....but most times a text or email intro is well received because it is the least disruptive or intrusive.
2 Replies
Hi Gary,
I'd suggest you dig into Inbound Content marketing. It can be done cost effectively. It can be automated. And it can give you a lead generation program you can customize as you go.
Good luck!
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Hi Gary,
I'd suggest you dig into Inbound Content marketing. It can be done cost effectively. It can be automated. And it can give you a lead generation program you can customize as you go.
Good luck!
Hi Eva,
Unfortunately, I think the days of relying on a singular platform has passed. The fact that algorthims and terms of service can change on a dime has diminished trust and so there is decreasing emotional attachment from users, until you get gaming platforms. Platforms are as favored as...
(more)
Hi Eva,
Unfortunately, I think the days of relying on a singular platform has passed. The fact that algorthims and terms of service can change on a dime has diminished trust and so there is decreasing emotional attachment from users, until you get gaming platforms. Platforms are as favored as their tools or features are useful.
So maybe you want to drill down and better define the segment profiles in that age demographic that you want engage. And then identity which platforms they are using and create interesting content there.
Good luck!
1 Reply
Hi Matt,
Something I've seen in client jobs when they were using their own selected local printer, usually based on what they felt was cheapest option, was inconsistent color. Often discovered too late to do anything.
(more)
Hi Matt,
Something I've seen in client jobs when they were using their own selected local printer, usually based on what they felt was cheapest option, was inconsistent color. Often discovered too late to do anything.
Hi Aaron,
Consider collaborating with local talent or causes that have a following but need some help with social media reach. You can develop a creative content campaign on a shoe string budget to build awareness and engagement...and do some good in the community.
Good luck!
(more)
Hi Aaron,
Consider collaborating with local talent or causes that have a following but need some help with social media reach. You can develop a creative content campaign on a shoe string budget to build awareness and engagement...and do some good in the community.
Good luck!
Hi Richard,
First, let me confess I don't use this for local networking but more generally as my networking strategy has led me to travel to other places with events of interest as opportunities to meet people who inspire me amd find new businesses to appreciate.
I am not so much looking for...
(more)
Hi Richard,
First, let me confess I don't use this for local networking but more generally as my networking strategy has led me to travel to other places with events of interest as opportunities to meet people who inspire me amd find new businesses to appreciate.
I am not so much looking for like minded as like hearted so I seek events that speak to my heart....from regional sustainable agricultural conferences to evolutonary business council retreats. And then I find it feels totally different from my old days of struggling through local events in NC where I live.
Good luck with your journey!