About Us
Glimmernet Technologies is a leading provider of application development, web design, and online marketing solutions!
Founded in 2002, we have been providing services to businesses of all sizes - from startups and tiny nonprofits to the Federal government for the past 18 years.
The products and services we offer
Recommendations Received (9)
"Dave Mroz is very experienced, a good communicator, and easy to work with. He also keeps up with..."
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"Dave Mroz is very experienced, a good communicator, and easy to work with. He also keeps up with new technology. The fact that Glimmernet Technologies has many long-term clients is another big plus."
"Dave is a stand up guy on whom you can rely. Let Dave handle your Website and you can relax and..."
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"Dave is a stand up guy on whom you can rely. Let Dave handle your Website and you can relax and know that it is being taken care of in a professional manner. "
Products & Services
Glimmernet Technologies offers logo design services for businesses in and around Bethesda. We'll work with you to customize a logo for your busines...
Recommendations Given (8)
"If you are looking for a professional headshot for LinkedIn, social media, or any other use, you..."
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"If you are looking for a professional headshot for LinkedIn, social media, or any other use, you definitely want to check out John at ArmatoHeadshots.com!"
Recent Activity
They shouldn’t be...Every time i request one I get it within a few minutes. Let me know if you need a referral to a more responsive agent.
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They shouldn’t be...Every time i request one I get it within a few minutes. Let me know if you need a referral to a more responsive agent.
Google AdWords works *very* well for legal services. As a result it's very competitive and can be expensive, but the ROI can be huge.
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Google AdWords works *very* well for legal services. As a result it's very competitive and can be expensive, but the ROI can be huge.
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The first step is to get them in the door and accomplish that two things need to happen:
Realize that, in most cases, the brand/product/service are not unique enough to bring in customers without advertising.
You must advertise
Too often we see businesses who...
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The first step is to get them in the door and accomplish that two things need to happen:
Realize that, in most cases, the brand/product/service are not unique enough to bring in customers without advertising.
You must advertise
Too often we see businesses who fall into the “Field of Dreams” trap where they believe that if they build it, the customers will come. They either believe that their product/service is so unique that people will randomly show up throwing cash at them; or they spend all of their money on buildout and stocking shelves that they don’t have any to advertise. In either case, they delude themselves into thinking that because they hung their shingle that that herd will thunder in. It never happens this way. *IF* a prospect finds you by accident, they don’t usually think “hey, let’s check this out” and walk in and become random customers. They usually research things on social media first. Those few who stumble in and drop cash aren’t going to sustain a business.
For attracting 20-somethings, you’re looking at social media platforms like Instagram and Snapchat followed by Facebook and Twitter. The trick is to use these platforms to build an audience and establish a relationship with the prospects *before* trying to convert them to customers, but once that relationship has been built, run targeted promotions to bring customers into the store to continue the sales process. Remember it’s not a done-deal when the prospect walks through the door, so make sure you have a staff who is trained and dedicated to selling to the target audience. (This goes for any demographic, not just 20-somethings.) One bad sales person can kill one sale, and that one sale can kill a store because, going back to the original point, the customers are on social media; their bad stories will spread faster than any damage control can be done.
There’s no one path to success for this, but just to remember that just because it’s brick and mortar doesn’t mean you’re tied to physical promotions and just because you’re online doesn’t mean the sale is done. It has to be a comprehensive end-to-end advertising and sales process to convert any random person into a paying repeat customer.
The trick is to track inbound contacts on the various platforms so that you know that they originated from the specific ad being run. If your call to action is to have a prospect call you, have a dedicated phone number and track the calls. If it’s to go to your website, have a dedicated landing...
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The trick is to track inbound contacts on the various platforms so that you know that they originated from the specific ad being run. If your call to action is to have a prospect call you, have a dedicated phone number and track the calls. If it’s to go to your website, have a dedicated landing page (or maybe even a dedicated URL) that corresponds to that ad. If it’s to have them mail you something (?!?), have a dedicated address (maybe a PO box or an ATTN line) so that it, too can be tracked. Then collocate all of the data to determine you ROI and see if the print ads are working for your target demographics and adjust as needed. If you’re running an A/B ad you may need multiples of the above, but make sure everything is tracked so that you have an accurate ROI.
1 Reply
Work backwards. Determine what your profit margin is on a sale and then determine what percentage of that profit you're willing and able to dedicate to acquiring a new customer. From there you can create a marketing plan and investment strategy for generating new leads and converting them to...
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Work backwards. Determine what your profit margin is on a sale and then determine what percentage of that profit you're willing and able to dedicate to acquiring a new customer. From there you can create a marketing plan and investment strategy for generating new leads and converting them to customers. If the question is "how can I get new customers for zero dollars" then the answer is simply: you can't because your time is worth *something*. So part two is figure out what your time is worth and compare that to the investment you determined in the first part. If your time is less than the cost to generate a customer in a traditional marketing strategy - and if you have the time to spare (and only if you have the time to spare) - then you can consider a DIY marketing approach. If your time is more valuable than the customer acquisition cost, outsource the marketing to someone who can do it for less or provide a better service thus increasing your bottom line.
To attract customers who want free stuff. Sometimes the S/H is worthwhile, but it's super frustrating to find an item that should be $10 with $5 shipping but it advertised as "free" with $20 S/H. That's just disingenuous marketing.
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To attract customers who want free stuff. Sometimes the S/H is worthwhile, but it's super frustrating to find an item that should be $10 with $5 shipping but it advertised as "free" with $20 S/H. That's just disingenuous marketing.
1 Reply
Post quality content that people are searching for. There are a million tricks and tips and ways to "hack" your way into the list, but they tend to be short lived. The most enduring way is to write quality content that others want to read so that Google can match the people searching with your...
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Post quality content that people are searching for. There are a million tricks and tips and ways to "hack" your way into the list, but they tend to be short lived. The most enduring way is to write quality content that others want to read so that Google can match the people searching with your content.
1 Reply
