this might be more then you would want to do at his point -- however:

Consider the team approach - Can you find someone who is an extrovert, sales person

to make the cold/intro calls - then arrange the "specialist" (you) to come in ant "do the detail work"?

just a thought.

It works out well when we can maximize our own and our employees strengths - while making our and their weaknesses insignificant.

In other words, a team approach is often FAR more attractive to customers as well!