What is interesting is seeing so many people unaware of Small Business Saturday, including myself. I see 100's of small business owners at my free weekly event for networking, personal development and business growth and I have yet to hear about Small Business Saturday. So I would question it's overall impact on driving measurable business growth on a consistent basis. I find it more beneficial to assist small business in creating business growth consistently throughout the year, building a presence, a following, a customer base, an identity, a reputation. It is not healthy for small business to struggle all year and try to salvage their year at year end, only to do it again the following year. I see this in small and medium size businesses both.