Purposeful Selling, Brampton ON
Jean Nickerson, CSP from Purposeful Selling

Jean Nickerson, CSP

Purposeful Selling

Brampton, ON
Highly Recommended (17)
Brand Agency Selling Business Development
Brand Agency Selling Business Development
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About Us

The super-power of Purposeful Selling is unlocking a small business’s authentic value proposition to create brand and audience development strategies.

You really can have it all. A business you enjoy, working with people who appreciate your value and accomplishing meaningful outcomes for the communities you serve.

Everything starts with a conversation. Whether that’s a business relationship or finding your soul mate. At Purposeful Selling, we help you craft compelling value propositions that resonate with your customer. You'll know immediately when we've nailed your sustainable competitive advantage because you'll immediately see an improvement to your results and you feel prouder about what you do.

We start with a 30 minute free consultation to see if there's a fit and can I help to grow your business through value creation!

How We Got Started

After 20 years in the corporate world, I want to offer the expertise and insight I’ve developed to improve the competitive advantage of family-run, service-based small businesses. I love telling stories and am curious all aspects of helping my clients to go to the next level of growth and revenue performance.

It’s been my experience that many businesses fail because they don’t have a defined sales and marketing strategy. That means they can’t effectively attract customers without competing on price. There’s a better way. One that’s built around ideal customers and centred on the common values you share with them.

People ask why I named my company Purposeful Selling, if I’m equally adept at sales and marketing. It’s because the last mile destination of creating a customer of value will be the result of purposeful sales conversation.

The products and services we offer

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Products & Services
Business Development
I provide packages of full service business development including outbound prospecting/Business Development where I will call businesses to book ap...
WIIFM? Value Proposition Design
A core foundational element of a successful business is a well-designed value Proposition. It describes in visual storytelling terms how you can h...
Direct Mail That Sells
Direct Mail That Sells by Purposeful Selling
In this highly competitive, digital world - people are looking to connect with the strategies that will sell their company's services, build trust ...
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Recommendations Given (10)
"When CV-19 started and it became apparent that I would be home-schooling full-time. I made..." Read more "When CV-19 started and it became apparent that I would be home-schooling full-time. I made commitments to explore new sources of spiritual inspiration and character-driven insight. I met Mike in a networking session and immediately warmed to his positive and generous approach to his healing practice. As a Professional Engineer, he developed a thoughtful and informed process that clears self-limiting obstacles that empowers a happier and more productive future. It starts with a friendly conversation."
"Mike is a truly exceptional business owner. He cares about his customers, his employees and his..." Read more "Mike is a truly exceptional business owner. He cares about his customers, his employees and his customers. Defining a company’s authentic value proposition is simpler when you start with a good business model and a commitment to customer service excellence. I consider a relationship with Mike to be a valuable investment for your business. "
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Recent Activity
Hiring The Right People Is Harder Than Ever New Poll Says, But Older Workers Say They’re Being Overlooked
Jean from Purposeful Selling Answered this on June 21, 2019
I agree that it’s hard to find good people but that’s also a function of people not being realistic about their job requirements and the appropriate compensation for the work they want done.  Many businesses still think they can hire commission only salespeople when by labour standards you have... (more) I agree that it’s hard to find good people but that’s also a function of people not being realistic about their job requirements and the appropriate compensation for the work they want done.  Many businesses still think they can hire commission only salespeople when by labour standards you have to at least pay them minimum wage for the hours they work.   But I agree that there are lots of qualified older workers who will show up, put their phone away and their first question won’t be “what’s the WiFi password?” The issue is that if you want someone to work with minimal supervision and hit the ground running then you’ll need to pay for that experience.  There are good millennial workers who will take lower pay because they need a foot in the door and get work experience.  But they won’t stay one minute longer than they have to if you don’t give them training, promotion opportunities and more money as they establish competency.  They’ll need more guidance, direction and hand-holding than someone with experience.  Also they won’t wait until they have a new job to quit.  They’ll quit first, then go find a new job and likely won’t give you much notice. It’s always the double edged sword of investing for the future of the business or taking the least expensive path for the short-term.  Remember as bad as you think it can be finding qualified help, at least you’re not a roofing company.  It’s really tough finding people to do that no matter how much you pay!
How do you deal with a client who takes FOREVER to pay?
Jean from Purposeful Selling Answered this on June 15, 2018
You can offer them an incentive for prompt payment or institute a penalty for late payment.  I knew one business that offered Air Miles to B2B customers but if they didn’t pay on time they didn’t receive the Miles. For example, put a comment in bold at the bottom of the invoice.  New policy,... (more) You can offer them an incentive for prompt payment or institute a penalty for late payment.  I knew one business that offered Air Miles to B2B customers but if they didn’t pay on time they didn’t receive the Miles. For example, put a comment in bold at the bottom of the invoice.  New policy, prompt payment to terms will save you an additional 2% net off invoice, late payments will incur an additional 10% charge for xxx (name time frame) past the due date. Good Luck!
What are your best tips for networking in person?
Jean from Purposeful Selling Answered this on April 13, 2018
Hello Laura, I've been to a lot of networking events over the last few months.  One of my favourites is the Brampton Mastermind group for entrepreneurs.  They have a great speaker and attendees are from diverse backgrounds and industries.  I don't think you need a gimmick to get people to... (more) Hello Laura, I've been to a lot of networking events over the last few months.  One of my favourites is the Brampton Mastermind group for entrepreneurs.  They have a great speaker and attendees are from diverse backgrounds and industries.  I don't think you need a gimmick to get people to attend.  It's about the type of attendees you attracted and the quality of the networking experience. There are groups that I attended once and didn't go back.  It's usually because I felt like it was one-sided with people trying to sell me.  Also known as premature solicitation.  It's not about collecting business cards but having meaningful, open-ended discussion at the event.   Sometimes that's only with one or two people.  The value in networking are the follow-up one-on-one meetings and who in your network you can introduce or people in their network they can introduce you to.  As with all relationships it starts with trust, commonality and who you "connect" with. The key is to have a point of differentiation that appeals to the people you would want to network with.  Lastly, networking isn't one and done, it's about maintaining relationships and looking for ways that you can add value for your connections. Great question and good luck.

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