What's your single BEST method to WOW a customer?

Answered by:

Cari Bullington

Highly recommended
Cari Bullington - City Bank Mortgage
3 Questions answered
Answered on January 23rd, 2019

Communication!  Communication is #1 is WOWing your customers.  Don't assume they know everything about your business.  Customers need guidance, support and lots of communication.  We should assume the customer knows NOTHING while also balancing that with not treating them like they don't.  Talk, be patient, be kind and communicate!

1 Reply

Communication is key Cari, you are spot on there! I love taking the time to thoroughly explain our services, products, and varying options to our customers...especially with all the new, and sometimes over-whelming, technology. Walking through the different options in layman terms that really place the purchasing power in the consumer’s hands makes such a difference. They can truly choose the option that best fits their needs and scenario after one of our long discussions. When customers are spending large amounts of money, especially in the era of googling everything, they want to be informed and feel confident about their decision/investment. I know I do! 

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