Allstate's Mayhem commercials really engage your emotions in a way logic never can!  Explaining the benefits of having good insurance never really works. It's boring, complicated and causes people to mentally tune-out. Emotions drive most purchases and we use logic to justify bad decisions.  The goal of advertising is to increase share of mind and being remembered. So when consumers say "hey Google" your company has less stranger danger, and seems familiar. https://youtu.be/U-LTeoJcjms?s...​