About Us
7 radio stations, super-serving 192,400 radio listeners from St. Johns, Flagler and Volusia counties.
How We Got Started
In 2008 - Mr. Jim Martin arrived in Flagler County with a dream of building the best radio broadcasting company. He started with just one AM radio station, WNZF 1550 AM, which later became 1550 AM and 106.3 FM. Flagler Broadcasting has since grown to 7 stations: Beach 92.7 FM, Kix Country 98.7 FM, Kool 100.9 FM, WNZF 1550 AM & 94.9 FM, Beach 105.5 FM, and St. Augustine Country 106.3 FM and Light 101.3 FM.
The products and services we offer
Recommendations Received (68)
"Great guy, knowledgeable at his craft. "
"I highly recommend Scott MacKenzie and Flagler Radio Advertising. Scott is a true professional..."
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"I highly recommend Scott MacKenzie and Flagler Radio Advertising. Scott is a true professional who understands how to connect local businesses with their communities through effective radio marketing and advertising solutions. His knowledge of the local market, commitment to helping businesses grow, and genuine dedication to his clients set him apart.
Scott takes the time to understand each business’s goals and works hard to create advertising strategies that deliver results. He is reliable, easy to work with, and passionate about supporting the success of fellow business owners. If you’re looking for a trusted radio advertising expert in the Flagler area, Scott MacKenzie is an excellent choice."
Products & Services
Listen to six great radio stations free! Download The Flagler App from your Play Store.
"When you're inside the bottle, it's hard to read the directions because they're upside down." Roy Williams.
Our goal is to help you increase s...
Blinds By Jason is a local family run business. And a case study of how advertising on the radio, created awareness about their products and trust...
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Recommendations Given (68)
"Vern is exceptional at what he does. Not only is he deeply knowledgeable, but he's also kind and..."
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"Vern is exceptional at what he does. Not only is he deeply knowledgeable, but he's also kind and truly puts his clients' best interests first. I highly recommend working with him!"
"Dr. Gordana, provides holistic primary care. More than an acupuncturist, she is a healer. "
Recent Activity
The great thing about sales is the crazy characters you meet along the journey.
While selling radio advertising, I used to call on a local car dealer. And one late Friday afternoon, with my boombox in hand, I walked into the store to play their new radio commercial. And I was able to meet the...
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The great thing about sales is the crazy characters you meet along the journey.
While selling radio advertising, I used to call on a local car dealer. And one late Friday afternoon, with my boombox in hand, I walked into the store to play their new radio commercial. And I was able to meet the GM in their service department.
So, the conversation was something like this.
Hi Tom. I am here, and excited to play your new commercial.
Sounding a little frustrated, he replied with what are you doing here this late? Are you still working?
I shuffled my feet a bit. And as my voice cracked, nervously answered, um, yes. Again, sounding even more frustrated, Tom said as he pointed to the bathroom door. I am going to walk in here. Then bellowed orders like a drill Sargent on crack. He said you stand there! And play it!
What else could I do. So outside the bathroom door, as customers and employees stared at me like I had three eyeballs. I went ahead and hit play.
After what seemed like hours, just 60-seconds later, the bathroom door reopened. And grinning from ear to ear, Tom said That’s fine. Thanks pal!
Tom ended up being one of my best clients.
70% Of consumers look for known retailers when doing product searches. SEO won't bring customers to your website or drive foot traffic. Unless you've got a strong recognizable brand name, or unique offer you're just another link in a sea reviews and ratings. ...
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70% Of consumers look for known retailers when doing product searches. SEO won't bring customers to your website or drive foot traffic. Unless you've got a strong recognizable brand name, or unique offer you're just another link in a sea reviews and ratings. ttps://searchengineland.com/brand-bias-70-of-consumers-look-for-known-retailers-when-doing-product-searches-179570
Local Radio! Radio is the fastest way to increase top of mind awareness. Through the magic of frequency, you'll get instant reach and recognition speaking to thousands of new customers. Plus, nothing is more personable than talking with people as they drive into work. A message with singular...
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Local Radio! Radio is the fastest way to increase top of mind awareness. Through the magic of frequency, you'll get instant reach and recognition speaking to thousands of new customers. Plus, nothing is more personable than talking with people as they drive into work. A message with singular focus always through the clutter.
In addition, you'll be judged by the quality of your content not the voice. Don't be shy when purchasing an ad schedule. For Grand openings you need to place 7-15 ads a day, at least 5 days out.
You need frequency! Consider a remote broadcast, because stations will include on air promotional mentions. In your message promote strong offers and don't rely on a DJ appearance to drive traffic.
Dont. Two separate brands and budgets.
Or drive traffic to your floral business. And market skin care internally to an existing customer base.
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Dont. Two separate brands and budgets.
Or drive traffic to your floral business. And market skin care internally to an existing customer base.
1 Reply
I like pushing buttons and clicking likes. It's fun. Engagement with the brand is what counts.
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I like pushing buttons and clicking likes. It's fun. Engagement with the brand is what counts.
Most emails get lost in spam and are nothing but junk! But sending great content to a list of your customer base can work. You can also grow a list with permission based marketing through social media channels like facebook or Youtube.
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Most emails get lost in spam and are nothing but junk! But sending great content to a list of your customer base can work. You can also grow a list with permission based marketing through social media channels like facebook or Youtube.
I believe the Federal Government will provide privacy standard for all.
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I believe the Federal Government will provide privacy standard for all.
Just ask. Would you know of anyone else I can call, who would benefit from our service?
Usually they'll try to help.
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Just ask. Would you know of anyone else I can call, who would benefit from our service?
Usually they'll try to help.
Through reach and Frequency, we help businesses grow their sales, by creating top of mind awareness with listeners/customers who buy what they sell.
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Through reach and Frequency, we help businesses grow their sales, by creating top of mind awareness with listeners/customers who buy what they sell.
Facebook remains the dominate platform! Followed by Twitter, Instagram and Pinterest.
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Facebook remains the dominate platform! Followed by Twitter, Instagram and Pinterest.
