Weichert Realtors, Emerald Properties, Charlotte MI
Weichert Realtors, Emerald Properties, Charlotte MI

Eric Crandall

Weichert Realtors, Emerald Properties

Charlotte, MI
Real Estate Estate Mortgage
Real Estate Estate Mortgage
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About Us

Our company brand was new in 2008, our sales team has been involved with the buying and selling of homes in Charlotte and adjacent areas for over 25 years. Emerald Realty & Development LLC has quickly become an important part of the local community since its inception, and will continue to serve all of the area's real estate needs.

Agents -
Our entire sales team and all of our staff members are high caliber professionals with extensive experience and knowledge about our local real estate market. Our agents come from diverse backgrounds but all are dedicated to providing the highest quality service to our clients.

Office and Staff -
Our office is fully equipped with an integrated network of computer and communication systems. Our WEB presence gives world wide exposure for your home when selling and allows buyers to search from the comfort of their home. We have instant access to all of the regional Multiple Listing Service inventory, Public Record Searches, and other tools and services that our agents need in order to give you the best expirence when buying or selling a home!

In addition to being committed to the highest professional standards, our team is dedicated to supporting the community. Individually, our team members are all community leaders involved in a wide variety of volunteer programs and civic organizations. We believe that relationships make both a community, and a company, strong!

We take a proactive role in making the greater Charlotte area a great place to live, work and play!

The products and services we offer

Reserve Community Commercial Employment Estate Team Show all 6
Products & Services
Residential Real Estate
Residential Real Estate by Weichert Realtors, Emerald Properties
Weichert Realtors, Emerald Properties offers residential and commercial real estate services to people in and around Mid Michigan.
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Recommendations Given (2)
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Recent Activity
Have any of you moved from a sole proprietor into a partnership? If so, what do you wish you had done differently and what do you wish you had known?
Eric from Weichert Realtors, Emerald Properties Answered this on August 18, 2018
I have not entered into a partnership. Close a couple times, I'm too much of a control guy probably...... One of my early mentors always advised me: never enter into a partnership unless you can agree on your exit strategy from the beginning.  If the partnership doesn't work well or if a partner... (more) I have not entered into a partnership. Close a couple times, I'm too much of a control guy probably...... One of my early mentors always advised me: never enter into a partnership unless you can agree on your exit strategy from the beginning.  If the partnership doesn't work well or if a partner has a life changing situation and wants to get out.....have a process predetermined.
When shopping for telecomm, what are you looking for?
Eric from Weichert Realtors, Emerald Properties Answered this on July 20, 2018
Bandwidth, upload & down load speeds, hosted vs non-hosted, hardware conflicts, fiber vs copper.....much to learn and understand.  I find that I'm at a disadvantage shopping for any technology.  Phones, copiers, computers. I have made many mistakes and gotten stuck in leases or with a... (more) Bandwidth, upload & down load speeds, hosted vs non-hosted, hardware conflicts, fiber vs copper.....much to learn and understand.  I find that I'm at a disadvantage shopping for any technology.  Phones, copiers, computers. I have made many mistakes and gotten stuck in leases or with a substantial investment that did not accomplish the result I was promised or expected.  My advice: Study and research the topic/technology, then find someone you trust, who understands the technology, to assist you with the purchase. It is hard ask the right questions and make good purchases when you don't know, what you don't know. Often the equipment sales people are well versed in their product, but they are not always good at listening and understanding your needs and providing the best fit. Get some expert help. 
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How much commission should a full-service real estate company receive?
Eric from Weichert Realtors, Emerald Properties Answered this on June 20, 2018
This conversation in this venue is illegal -- antitrust violation. Stop! (more) This conversation in this venue is illegal -- antitrust violation. Stop!
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What do you think are your biggest blocks from getting more clients?
Eric from Weichert Realtors, Emerald Properties Answered this on June 01, 2018
There are no blocks.... If you prospect for more business, you get more business. That's it period.  People who want and need more business must proactively go meet people and ask for their business. If you are advertising, sending email and marketing on social media those are passive... (more) There are no blocks.... If you prospect for more business, you get more business. That's it period.  People who want and need more business must proactively go meet people and ask for their business. If you are advertising, sending email and marketing on social media those are passive activities... they generate some new business, but it will be slow and costly.  Figure out who your potential future customers are and call them for an appointment. Go meet them at there home or business. Don't give up when some say NO. Kept up the activity, some will say yes! Over time you will get better, and your ratio of YES to NO will improve.  You can't control who will agree to do business with you, you can only control how many people you ask....  Make if fun to just meet people, find common ground and make a friend. Always ask for the order, if they say no, you still made a friend. Maybe they will be a client later!  If you deliver quality products or services to the people who say Yes, you will begin to get referral business. With consistent and persistent prospecting the "Law of Momentum" will apply enabling you to grow and succeed yielding greater and greater reward for the time and effort you give.   There are no Blocks -- Change your thoughts, change your world!   
Other than traditional (printed) business cards, what creative ways are you using to exchange information with potential clients or networking contacts when meeting in-person?
Eric from Weichert Realtors, Emerald Properties Answered this on June 01, 2018
Sending contact info from your phone to a clients phone via text puts you right into their contacts list, is convenient and efficient.  But don't discount the value of the business card. It is tried & true, it can reflect your business personality & culture in both language and graphic... (more) Sending contact info from your phone to a clients phone via text puts you right into their contacts list, is convenient and efficient.  But don't discount the value of the business card. It is tried & true, it can reflect your business personality & culture in both language and graphic design.  Have your card professionally printed....  DIY cards subliminally imply you are a "rookie"! If you want to be perceived as a professional invest in yourself.  We use multiple styles of business cards, with different messages, for different purposes; types of clients, recruiting, specific products.  Remember your card is a tool that only works if you have them with you, and give them away!
How do you handle rejection? Do you allow this to define you as a business?
Eric from Weichert Realtors, Emerald Properties Answered this on May 31, 2018
Some will, some won't, so what.....who's next...... (with a polite & professional attitude)  However if you are getting more rejection than success, you may want to ask the people who chose not to do business with you: why ?... make it a learning opportunity.  (more) Some will, some won't, so what.....who's next...... (with a polite & professional attitude)  However if you are getting more rejection than success, you may want to ask the people who chose not to do business with you: why ?... make it a learning opportunity. 
Do you think being "busy" means being successful?
Eric from Weichert Realtors, Emerald Properties Answered this on March 16, 2018
Busy is great! So long as it is productive busy and not procrastination busy. Focus your time, energy and resources on things that have measurable results and that move you closer to your goals. (more) Busy is great! So long as it is productive busy and not procrastination busy. Focus your time, energy and resources on things that have measurable results and that move you closer to your goals.
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