I believe it depends on the type of business, but feel that in any business both are important. For me networking groups give me a much better ROI than advertising. I'm still rather new to my craft and the few ads I have bought have not returned anything like networking has. I've learned a lot in relation to FB groups and connecting with like-minded people there. It's a great place to help others and others are willing to help you. You build great relationships and in... (more)