Tracking clicks on digital platforms is justifiably intoxicating for many people. From your point of view, is the ability to track clicks the holy grail of advertising?
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I don't think there is one thing that is a "holy grail" of advertising. Especially one metric that can be influenced by multiple factors.
If "holy grail" did exist - it would be a solid system that looks comprehensively at the customer journey at each stage of the funnel, have a good feedback system for tests and has a clear ROI.