About Us
PR Delaware is a small veteran-owned public relations business located in Dover. The owner, Dave Skocik, MA, APR, has more than 35 years of experience in communication in education, business, military, and community organizations. He has taught writing, reporting, and public relations at the university level and is a published author. He is also a registered lobbyist who focuses on veteran related issues.
The products and services we offer
Recommendations Received (25)
"Knowledgeable, an excellent writer, and knows how to organize celebrations with dignitaries. The..."
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"Knowledgeable, an excellent writer, and knows how to organize celebrations with dignitaries. The founder wrote a book that can guide small organizations that have the time to DYI. PR Delaware is a local firm that draws from experiences all around the globe. Highly recommend. "
"Dave communicates effectively and is always able to work with clients to portray their strengths."
Products & Services
Can construct and distribute business or personal press releases that have a very high publication rate.
To respond to a query, we don't offer speech writing but there are plenty of online articles and resources about it.
We are a veteran-owned business offering public relations services, including communication counseling, press release writing and distribution, and...
Recommendations Given (37)
"Today more than ever the quality of our water is a top priority for our families."
"Darel La Prade publishes the Delaware State News, the only daily paper in the state that's truly..."
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"Darel La Prade publishes the Delaware State News, the only daily paper in the state that's truly reflective of its readers and their communities. I highly recommend him and his work. "
Recent Activity
People will patronize local businesses if they provide service. A local hardware store whose employees interpret the widget their customers are describing and know exactly where it’s at is a good example. So is a family restaurant whose waitstaff know their customers and what they like. While...
(more)
People will patronize local businesses if they provide service. A local hardware store whose employees interpret the widget their customers are describing and know exactly where it’s at is a good example. So is a family restaurant whose waitstaff know their customers and what they like. While online businesses sometimes have the advantage of price and convenience, local businesses that focus on face to face interaction and advice can win the sale. The bottom line is that personal service beats online customer chat lines.
1 Reply
My overall philosophy over the years: Visibility = Credibility. Operate under three basic rules of research: 1) Know your audiences (it's not everybody); 2) Grab their attention (if chalk on the sidewalk works, great); 3) Use the channels of communication they consume -- flyers, word of mouth,...
(more)
My overall philosophy over the years: Visibility = Credibility. Operate under three basic rules of research: 1) Know your audiences (it's not everybody); 2) Grab their attention (if chalk on the sidewalk works, great); 3) Use the channels of communication they consume -- flyers, word of mouth, local ads, sidewalk chalk, etc. All others are wasted money, time and effort.
2 Replies
In my view there are too many small business owners who feel
compelled to add to the glut of holiday messaging with prepackaged videos and
commercialized notes with overdone, glitzy images. A simple, brief written or
electronic note wishing people "the blessings of the season to you and...
(more)
In my view there are too many small business owners who feel
compelled to add to the glut of holiday messaging with prepackaged videos and
commercialized notes with overdone, glitzy images. A simple, brief written or
electronic note wishing people "the blessings of the season to you and yours," is
sufficient to let the recipient know you care.
Shannon,
Thank you for your note. The
simple answer is to acknowledge the kind action with something the receiver
will value. It might be something as simple as a hand written note expressing
gratitude for their confidence in you. Depending on what you consider the referral
worth, e.g.,...
(more)
Shannon,
Thank you for your note. The
simple answer is to acknowledge the kind action with something the receiver
will value. It might be something as simple as a hand written note expressing
gratitude for their confidence in you. Depending on what you consider the referral
worth, e.g., actual client acquisition, you might consider a gift certificate to
a restaurant. The thought is really what counts.
