Projecting into 2019, what do you plan to spend more money on?
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We tend to obsess over "raising our own bar." What can we do to move from "good" to "great?" We never want to just get by, or be "good enough" (ouch!) but sometimes the immovable object is the budget.
As finances allow, we build and beautify. The core value is making memories for our guests, so that value vets any purchase or direction.
The "proof is in the pudding" as we've had the 2nd best year of our 19 year existence and continue to attract new clients to our peculiarities. While it's counter-culture to focus more on quality than quantity or peace over speed, I see no reason why we shouldn't stay the course.