Financial Service

There are so many tips, but I believe the most important one is this: this is your business. As you're building your business, you can and should be seeking counsel in a variety of areas. However, only you can really know what is right for your brand, your financial situation, your interests, etc. There may be a lot of people who will tell you - even those who are completely well-intentioned - to do something that goes squarely against your instincts. It's important... (more)

These are not mutually exclusive things, yet often when businesses are first beginning there is not money enough to be spent on effective advertising. What many business owners don't realize is that the ROI on paid ads is much better when you have a lot of money to throw at it. Our clients with small budgets are consistently underwhelmed by the lack of explosive growth, yet they're incapable of dedicating enough money to the ad budget to really test and explore what the... (more)

My short answer is to be clear about your purpose in being in business. If it's to make a bunch of money, you're going to be miserable. But... if your purpose is to somehow serve the needs of others in a meaningful way, you'll not only be at peace, but the financial rewards will come as well. Second, find a mentor and learn from that person. Put your ego aside and be willing to learn from someone who has been where you want to go; be humble and teachable. Finally, you... (more)