At the end of the day if its purchased online there is always be shipping if you realize it or not. Most online retailers add the cost in with the item sold then advertise they have free shipping. It is a delicate balance though. You can expect to make large profits if any on the shipping because you will price you item to where it is not competitive. Consumers are smart people. They have figured out about how much shipping should cost for certain things. You could turn this scenario around. I know some retailers that the item they are selling is actually much cheaper than the shipping. So they sell the item at cost but add more to the shipping to make their over all profit. We don't do that here because we do a lot of bulk so it make more since for us to just cover the cost for the shipping.