Consultants, How Can I Let Business Owners Know About the Services That I Offer?

Having a stellar website with a page for each of your services is a must. Every page you write out and optimize will ping in the search engines and could drive you leads while you are sleeping, just from being searched for.

Next, social media is clutch. As is joining a networking group such as BNI or your local chamber.

A marketing pdf / powerpoint is always great to have that you can email. Brochures work well too, if you schedule a lot of face-to-face meetings.

If you need any help with any of the above - be it management, graphic design, print, or web design...we can help!

The suggestions offered are very good ones (e.g. great website, networking, Facebook ads, LinkedIn profile etc.).

One more I would add is to start a compelling testimonial and referral process. Most of my clients are driven from either current or previous clients who've experienced value from my services. To be honest, you can advertise all you want but unless you can prove the value of your services...you'll just be wasting money on social media ads.

Get that one client to provide a testimonial or referral prospect for you and start building that "Value Evidence File".

Good luck!

www.ah2andbeyond.com

http://businesssolutionsacademy.online This is a good place to start. 2nd: Anyone is a very broad target. Pick your best clients and market to them, the anyones will follow.

Being human, they only care about their own problems and challenges - produce some very high quality information in the form of a checklist, white paper, report, or brief seminar that addresses their major fears/hassles, and offer it to them for free. Make your offer via your website, targeted Facebook ads or LinkedIn. Offer to speak at every Chamber of Commerce you can, and get the calendar of events - many mixers are free for you to join in with and meet business owners. You may have to develop several resources/seminars because you want to be laser focused on giving actionable solutions to just one area per resource. You will know by the numbers who engage with your content whether you have correctly identified what's keeping them up at night.

I would first focus on who your Ideal Client is - the smaller the niche the better, and then find them on LinkedIn or via Association Lists. Once you find these Ideal Clients, use a Google Form or TypeForm Survey to query this list about their challenges that relate to the services you're offering.

Put yourself out there. Facebook page, Personal website is all you really need. Create a LinkedIn account as well.