How do you find caterers for your business or private events?

We have a catering business and food truck (The French Twist) and I am trying to figure out where I should put my limited time and even more limited funds? Do you choose caterers through word-of-mouth, by looking online at websites, through social media sites like Facebook and Twitter, through rating sites like Yelp or more? Would you be enticed by a flyer and a sample of our food or a discount to try us? Thanks!

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Answers (1-8)

I was in catering for over 29 years and now have stopped I have a direct line to the best most creative caterers in the area. Never enticed by a flyer because it means they don't have enough business and therefore not the level of caterer I prefer to work with for my events. Sample of food doesn't work because most clients already have a caterer they like. What you have to do is get a listening with the client and find out what is missing or if they want to have a new experience with a caterer. Open the door.

I would try to be one of the food trucks in Prospect every Monday during the summer and I would also try to get into the Boulder County Farmers Market either in Longmont or Boulder and I would try to get into the firefly events. There is a Scottish Festival in Estes Park that is also a good place to be seen.

The Vail Farmers Market during the summer would also be a good place :)

It is all about the events and getting your name and food into the hands of potential people who need caterers

As a catering business that opened since 2012, if you're limited on funds, DO NOT GIVE DISCOUNTS OR SELL YOUR SERVICES SHORT. You will wind up like most food trucks, OUT OF BUSINESS. If you have limited time then you should not us it because you will end up burning the candles on both ends and literally if you burn a candle at both ends it will extinguish faster than burning it at only one end. The first and foremost thing to do is spend a good amount of money in advertising. If there are local events by all means if it's within your budget and meet the minimum requirements participate. BE READY! By that is having business cards and brochures (make good quality and AVOID computer generated type business cards and brochures because it come across you're not proud of the food you're offering) Advertising in too many areas is not cost effective either and especially if you use more than one avenue of advertising KEEP TABS. One avenue will not be as effective as the other one so you can eliminate it entirely to expand or add more funds to the avenue that's working best. Have patience and it's all about trial and error. (more errors) It's the nature of the beast but eventually you will find that advertising niche. IGNORE Yelp, it's a venue that ordinary so called wanna be foodies give reviews from their personal opinions and sad to say some competitors use their employees to bad mouth you (found that out what a competitor was doing). Just do your best in providing a consistent over the top food product and you'll be fine. We rarely answer to these questions on here but we like to see others succeed because we can't do it all and besides it's being greedy if we did. We wrote from experience in the past and thought you could benefit from at least one or all of what we shared. Sharpen your skills and keep learning because skill and knowledge overcome luck and superstition. We hope you the best.

Word of mouth is best. Use yelp as a back up place for people to read reviews about you.

No discounts. If you discount, that will always be your price point. Value your work and be compensated for it. Catering is hard work with a lot of variables that effect your bottom line.

I think word of mouth and referral works because then there's some level of trust there, then sample of the food, and back up with some enticing discount. My take! (I'm in the same business)

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