How do you get to the decision maker?
My name is Alan J. Schwab and I am the Vice President of Sales for Ascentium Capital, America's largest privately held independent commercial finance company. We funded over ONE BILLION dollars in business loans and leases in 2017 alone. Although my company's credentials can sell themselve, I still have some issues with trying to get to the decision maker, usually the CFO or the company's nation wide Sales director. getting by the “gate keeper “ has never been a problem for me, I still sometimes have a problem with the company's decision maker calling me back. Do you think I should email my potential client BEFORE calling them? Or should I just continue to dial away in every case? This has become a real problem for me and can bring me down. Suggestions? Thanks Al
Answers (1-4)
Hello Alan I have used a video e mail campaign lasting no more than about 5 minutes with a catchy subject line to get my small business owners attention to get them to call me back also I have emailed them first asking would be a good time and or when are you going to be in front of a computer so we can do screen share appointment. Let me know if this help you with you and your problem on getting your CFO and or business owners to call you back. Thanks
All of us that market LegalShield are Independant Associates. Corporate offices are in Ada, OK
The company that knows the most about their customers is the company that will keep their customers and gain new ones.
The internet makes it easy to learn about your customers their goals and their needs.
Leverage social media to make the introduction with a message that resonates and you will get an in.
Email is best in today's market. No reply means your email is not compelling or not getting to the point. Get email address from gatekeeper by providing same.