How much would you charge for the licensing of your video content?

I've had a number of inquiries about using my content as part of an educational platform. It'll play for a lot of people and for a long period of time, so I'm curious what ballpark I should suggest to them. They've given no indication of what they regularly pay, but apparently they license lots of content in this way.

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Answers (21-30)

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Answered on Mar 15th, 2018

I would have to gather more details to arrive at a price:

1-What type of reach would the content be given and via which platforms? Global rights cost more.
2-Are they seeking exclusive or non-exclusive rights?
3-How long a period will the license cover?

There are many others including -- Is this ad supported? Is editing required? What is the transport protocol? How will the content be featured and where? Will I receive branding on the platform? Who handles encoding? Is this content that I own OR is this content that I am sub-distributing for a 3rd party which offers me less flexibility in terms of a ratecard.

I recommend also that you review their platform extensively to learn how consumers see the content. Ask them where the bulk of their views are completed. If this is transactional in nature you want your content featured in highly trafficked areas.

Richard Fleming from Sage Media

The problem is there isn't a lot of info about their platform, and getting answers is a bit of a pain. I know it isn't ad-supported and there's no need to encode for them. It will play within their LMS, along with other media - like Teachable or Lynda.com. They may edit off the branded outtro we have, but that's fine. The biggest thing is that they're making money off the course, have thousands of students, and want non-exclusive rights for about 4 years. It's definitely global, and they're translating and subtitling the content into multiple languages. I don't even have a gauge.

from

Answered on Mar 15th, 2018

$50-$350

Richard Fleming from Sage Media

Unfortunately, this is not a stock clip. It's a fully cut inspirational interview with a reputable thought leader. This will be for thousands of viewers, in multiple languages, for 4 years.

from

Answered on Mar 15th, 2018

20%

Richard Fleming from Sage Media

Hey Lincoln, thanks for responding. What do you mean 20%? We don't have a price associated with this video because it wasn't commissioned for a client. If we elected to charge 20% for what we paid to produce it, I'm not sure that's equitable given the number of years they want rights and the number of people that are paying to see it (which we don't know the cost of entry to their online school).

Business from Richmond, VA

Answered on Mar 15th, 2018

I don't do video. Only Audio.

Richard Fleming from Sage Media

No worries, Pat. Have you ever had someone request rights to repurpose any of your audio spots?

from

Answered on Mar 15th, 2018

I am not sure. I have never been ask that question before. Everything is negotiable.

Richard Fleming from Sage Media

No worries, Ron. Thanks for responding.

from

Answered on Mar 15th, 2018

Hopon istock and look at related content and what the going rate for said content is. That’s how you base your price.

Richard Fleming from Sage Media

Hey Scott, appreciate you commenting. The problem is it isn't stock footage. It's a fully edited, high-quality interview with a reputable thought leader talking about creativity in the workplace. We own all the content, including the music tracks. Unfortunately, the two aren't equitable.

from

Answered on Mar 15th, 2018

Hi Richard, we typically charge $400 to $500 a week for video ad on our websites (tile size) - hope this is helpful. Best, Christine

Richard Fleming from Sage Media

Awesome, Christine! It does help.

from

Answered on Mar 15th, 2018

I have a page on pond5.com/artist/tytuin

The rates there are pretty average.

Richard Fleming from Sage Media

Hey Ty, thanks for responding. The issue is that it isn't stock footage or raw video: it's a fully edited inspirational interview with a renowned thought leader on creativity in the workplace. Even the music tracks we own, so it doesn't necessarily equate with stock pricing. That's been the challenge in estimating cost; there isn't an easy reference to a familiar rate structure.

from

Answered on Mar 15th, 2018

It is not for sale at any price. People who bought it ignored copyright laws and shared the file. We lost a great deal of money.

Richard Fleming from Sage Media

That sucks, Lee. We you not able to contest their use or file a Cease and Desist order? Sorry to hear that happened to you.

from

Answered on Mar 15th, 2018

The content licensing costs would vary by the type of shot, the purpose and if it is being used for a non-profit. Our range runs between $100 - $600 per shot.

Richard Fleming from Sage Media

Hey Karen, thanks for responding! What about for a fully produced video with a reputable thought leader and music tracks under the piece (which we own)? It's about 2 minutes in length, and they're a for-profit group (online ed) that will translate and subtitle this video into multiple languages. They want non-exclusive rights for 4 years.

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How much would you charge for the licensing of your video content?

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