How Would You Go About Marketing A Credit Repair Business?

I would get rid of the "Credit Repair" Title and the " Credit Building" . I just think that's obvious once you get into offering those benefits. However, what I would do is explain it as all part of the "wealth building" process. Credit is very important in leveraging and other aspects of build wealth. Not many present it as such though. Presenting it as part of a process towards building wealth is a great option in my opinion.

You might not like my answer. Some businesses try to be everything to everybody. My local pizza guy is great at cleaning carpets, but never mixes the two in marketing and business. Very few people know he does both. I would be your competitor. I own a credit repair company in Tampa, FL but I do business all over the US. I think it's wonderful that you are trying to help your clients or realtor partners to get more approvals as mortgage and real estate people are a credit repair's best partners. I personally work very hard on credit repair. That's all I specialize in. I have offers all the time to partner and tag a new service with my business. Even loan consolidation, debt settlement, and financial services. I don't entertain any of those ideas, because I want to be very good at what I do and earn a solid reputation in credit repair. Yes there has been many bad apples in the industry. Earning their trust and building a reputation is leading my goals with my referral partners and clients. My business is maybe 90% referral. I have great ratings on several online places also. My company has been in business 8 1/2 years. I took over the business 3 1/2 years ago. I'm not going to say I'm ready to write a success story yet. I work hard every day. I can say that in addition to personal referrals from past clients, social media referrals, mortgage / realtor referrals, I also get referrals from those big companies the group has already mentioned, and even the late night commercials on CNN. People hire me after going to them. I get to clean up their mess. For me, focus on one thing and do it as best as I can. Honesty and communication up front. The success will come.

Bryan , the credit repair industry is a wide open industry and the FTC is cracking down on Un-Authorized Repair Businesses.

The first thing you want to make sure of is that you are not in violation of C.R.O.A. The Credit Repair Organizational Act. (most credit repair companies are in violating C.R.O.A.)

If you are not sure of the answer than more than likely you are in violation. I would be willing to assist you in getting C.R.O. A. compliant (if needed) and helping you target market based on key demographics.

Now you may be asking yourself, why would a credit repair business owner be willing to help you at no charge?

4 reasons:

• 1)You asked for help
• 2)I am paying it forward for every business owner who offered me assistance when I asked for help.
• 3)We cannot out give GOD, the more I give to others, the greater the return
• 4)Giving is the best form of marketing on the planet. I have never had to advertise and my business continues to grow by 20%. Annually.

Bryan Hopefully this helps and I look forward to hearing from you soon to get your business growing in the manner you desire.

1) Get testimonials from past clients on how you helped them repair their credit and use that in your marketing, on your website, etc.

2) Collaborate with mortgage brokers, banks & credit unions, financial planners, and other finance based professionals to cross-market to each others' clients.

3) Post helpful credit information on your social media sites about 80% of the time, and promote your services the other 20%. Use testimonials and other stories to show how your services help people get back on track with their credit and finances, etc.

Hope these ideas help.

Barb Duran

Don't call it Credit Repair. Call it Credit Build or Credit Building as this is really what you are doing. (No one can "repair credit" it can be "corrected" or "created" but not "repaired"). Pick a specific target within that market - i.e. insolvencies, divorce, new immigrants, etc. Learn as much about them and their needs as you can.

Build trusting relationships. Introduce yourself to Bankruptcy Lawyers, Debt Collectors, Mortgage Brokers, and so on. Look for lists of people getting sued for Debt send them snail mail (personal letters offering help are very effective). Best of luck as you go forward. Regards, Margaret Johnson

Thomas,

I'm with a great company. I'm also not in any kind of violation. I'm a full time Realtor with a thriving business. I've only been doing the credit repair side of the business for my personal clients. I'm just planning on doing some out side marketing for the credit repair business. I also run multiple networking groups. I generate massive about of leads for my real estate business I can generate a couple hundred real estate leads in a few hours at a 0 cost with my platform. But I'm finding the same tactics are not working on the credit repair side. This is just something I'm doing on the side just cause my clients have the need.

I was an executive in a debt settlement company - we tried to stay away from credit repair, as it requires licensing and lots of regulation in most states, especially if you intend to charge for the service.

I think its great to expand or at least attempt to test the waters in another direction. I know a bit about the challenges with the real estate market and perhaps credit repair may offer additional opportunities that real estate does not. I realize that many of the answers mentioned to stay in your lane and do it well which is true. However, If your reasons for change are connected to new information, expertise or growing interest in and/or passion to change of focus to credit repair, then by all means have at it! As for tips try the following: [These things are probably what you are or should be doing for your real estate business so its not rocket science]

1) Use existing clients or contacts whom you already have worked with. They will be most open to working with you again in the credit repair business or refer you to people whom they know.

2) Community events, organizations and churches (especially your own if you have one) would be the next move. They may offer programming opportunities and an audience that may be receptive to you and are often the least expensive way to access bodies.

3) Last, advertise based upon careful consideration of the media options out there, including social media. Advertising can be very tricky, as you need to be able to isolate a particular target market to go after and then, find the best source(s) to access that market. (I learned this and had to educate my clients and prospects about how to do this, when I was in the publishing business). This will require a budget and you must be committed to doing it for a period of time before seeing results.

If you are serious about it go after it! Develop a written business plan and work the plan. Just like anything else worth doing, it takes time effort, resources and persistence.

Best wishes for success to you!

I agree with Steve Ely and the other suggests are good. One other thing I would do is network with key contacts in your target audience - bankers, lawyers, etc. Build that trust and connections.

Consider starting a blog providing rich content. You want to educate the public on credit reports with how to's. It will make you an expert.