What are the pros and cons of placing pricing packages on your website?

As a web development company, we never advertise prices on our website. Not because we don't want to give away the definite X price for Y product, but because we want our clients to choose the right product at the right price.

RIGHT PRODUCT: Every client has a unique need or requirement from their website. hence, no websites are ever similar. If you intend to offer the same website to every client, then you're limiting their opportunity. The right product needs enough customization and trials before you can deliver the final product.

RIGHT PRICE: A right price can only be determined by ascertaining the following costs;

- the minimum cost of designing a 'minimally viable product'

- Overhead cost + time invested

- Purchases and integration (graphics or images, hosting, server space, SSL, API integration etc)

- Auxiliary costs such as utility expense, travel cost (optional), email exchange, presentation to client etc.

Only after determining your own expenses, you can give out a price that includes a comforting profit margin.

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Personally, I’ve seen it work both ways, but I ultimately took the pricing off my site.

I found that it did deter the “tire kickers” pretty effectively, because they knew they weren’t getting a full package for $500 bucks. On the flip side however, it can lock you into certain pricing tiers if you aren’t careful. Visitors see a package and a price, and they expect that to be the final say, despite any customizations they want. That was what ultimately led me to take my prices off. I like being able to customize the package, and if they want to pay less I just remove features to meet their budget. That way I’m not overworked and they’re mostly happen with what they are spending. I have all my package stuff already set up for myself, it’s a great reference to come back to, I just don’t present it to visitors. 

Hope that helps!