Your brand, whether your personal one, your company, or any entity, or community...is the reflection and sum of your values, beliefs, convictions and actions. The more conscious a person, a team, an entire organization or community is about the impact their beliefs and actions have internally and externally, the better that entity can take steps to improve (where there are gaps) and step up their game where there are benefits to others.
Unfortunately most organizations fail to get above typical customer shopping pattern research, to really discover what matters to customers. So not only do their brands languish in a sea of superficiality, they lose employees, they see huge declines in sales, marketing and new product effectiveness. I believe a brand that embraces values and actions that earn internal and external regard will be among the top winners.
While your logo and wording can be important, you have to assure that it stands for a purpose, values and actions that are inclusive, trusted, credible, and relevant.
Being proactive to benefit your community, helping others and investing to pay it forward are all hallmarks of a new business ethic that markets expect and see due to total transparency. Too many company leaders still limit community or greater good investments as they say these do not affect the bottom line, but they do. As we are in a WEconomy, a brand that enables people within to challenge the status quo and break down the walls that limit all companies from being seen as a truly great brand require a new brand of champion within. After a long career in branding and marketing, being that champion and inspiring others remains at the top of my 'what matters list'. Good luck.
Business from Dallas, TX
Answered on May 6th, 2018
I would advise anyone to consult with a branding expert regarding their specific needs. I focus on helping businesses develop their brand strategy and offering insights on appropriate tools and resources based on goals. My background focuses on B2B. There are B2C strategists out there who may be more helpful depending on the type of business you have.
First I'd recommend deciding who your most critical audience is. Potential clients? Potential funders/donors? Other organizations you want to partner with? Your brand needs to be targeted to whoever "that" is. Next, choose several people within that group(s) who have known you for quite some time. Ask them how they would describe your organization and the impact it makes. How did it improve their life or their business? Why did they choose you instead of the competition? What problems did you solve for them? What emotional benefits resulted? This will give you the ammunition you need to develop a brand positioning platform: a set of statements defining your niche in the marketplace and how you want the world to view you. This then can help you refine your tagline, elevator pitch, boilerplate, website copy, flyers, etc.
I wanted to create a valuable brand and a recognizable brand at minimum to no cost. Measure the value then put money in marketing the brand. Call me crazy, it actually works.. making mistakes are easy learning tools, talking with new people about what you do is even easier yet a nervous step, but having a destination for people to follow your brand speaks volume.. you are an agent, owner, representative, ambassador, believer, biggest fan of your brand. You have to believe in your brand more than your competitors believes in your brand failing. Study your market, and stop sounding like every business like yours, no brainers.. be the heart, body and soul of your brand.. if someone ran into you, they should automatically know your brand. Get tshirts, funky hats with your brand on it, get involve with nonprofits, give back to your community yup it may sound crazy for a new start up to give, but it'll be the most valuable investment you'll ever make for your brand.. last not least, use all three style of learning to interact with your clients which is your most valuable asset. -Rinvil, O. www.rmsgoes.com feel free to reach out. We'd love to hear from you and help out anyways we can.
Most days, branding is a mystery. It is a combination of figuring out who your audience is but it also needs to represent who you are as a business and your image.
Your brand does develop and change over time and is fluid.
Use a company with experience, talent and can express this through visually storytelling. So many times businesses resort to DIY or a family member with zero graphic design knowledge. Avoid that pitfall if you want your brand to succeed.
When building a brand, the number one goal is to be remembered. The use of logos, along with a professional photo, allows a much greater degree of representation and memorability.
It answers the question, “Who am I as a professional?” and “What do I represent?”
The advice I would give is ....your BRAND is like your thumbprint for your business. It is what makes your business unique and one of a kind. Be careful that you don't put your thumbs on bad business because the forensics of it will come back to haunt you one day. Keep your BRAND clean.
First of all I would need to find out what their goals are, who they want to reach and what their budget is. Then, I take that information and put together a branding campaign for them to consider.
Answers (1-10)
Your brand, whether your personal one, your company, or any entity, or community...is the reflection and sum of your values, beliefs, convictions and actions. The more conscious a person, a team, an entire organization or community is about the impact their beliefs and actions have internally and externally, the better that entity can take steps to improve (where there are gaps) and step up their game where there are benefits to others.
Unfortunately most organizations fail to get above typical customer shopping pattern research, to really discover what matters to customers. So not only do their brands languish in a sea of superficiality, they lose employees, they see huge declines in sales, marketing and new product effectiveness. I believe a brand that embraces values and actions that earn internal and external regard will be among the top winners.
While your logo and wording can be important, you have to assure that it stands for a purpose, values and actions that are inclusive, trusted, credible, and relevant.
Being proactive to benefit your community, helping others and investing to pay it forward are all hallmarks of a new business ethic that markets expect and see due to total transparency. Too many company leaders still limit community or greater good investments as they say these do not affect the bottom line, but they do. As we are in a WEconomy, a brand that enables people within to challenge the status quo and break down the walls that limit all companies from being seen as a truly great brand require a new brand of champion within. After a long career in branding and marketing, being that champion and inspiring others remains at the top of my 'what matters list'. Good luck.
I would advise anyone to consult with a branding expert regarding their specific needs. I focus on helping businesses develop their brand strategy and offering insights on appropriate tools and resources based on goals. My background focuses on B2B. There are B2C strategists out there who may be more helpful depending on the type of business you have.
Most days, branding is a mystery. It is a combination of figuring out who your audience is but it also needs to represent who you are as a business and your image.
Your brand does develop and change over time and is fluid.
Get a Company Logo
When building a brand, the number one goal is to be remembered. The use of logos, along with a professional photo, allows a much greater degree of representation and memorability.
It answers the question, “Who am I as a professional?” and “What do I represent?”
The advice I would give is ....your BRAND is like your thumbprint for your business. It is what makes your business unique and one of a kind. Be careful that you don't put your thumbs on bad business because the forensics of it will come back to haunt you one day. Keep your BRAND clean.
First of all I would need to find out what their goals are, who they want to reach and what their budget is. Then, I take that information and put together a branding campaign for them to consider.
Branding is an emotional, physical and intangible attributes that define your organization or the product/service in an extraordinary way.
As Jeff Bezos (Founder & CEO of Amazon) once said: "Your Brand is what people say about you after you leave the room".
Hope this helps answer the questions,
Saqib Irfan
Digital Marketer