We own a hypnosis company. We have some satisfied clients who feel uncomfortable referring our services for fear of being judged. How would you overcome this scenario?

Instead of asking for referrals, ask for a testimonial to the services they received from your company.  Let them know that their names will not be disclosed only an initial or two. Post to your website.  I have found that clients who feel uncomfortable in referring others, feel great about testimonials. 

Recommendations and referrals are normally delivered not only by clients who are satisfied with their results but also desire to help in two ways...to help the practice grow and/or to help others who may benefit from the same treatment.  I would appeal to the client's desire to help.  Always ask: Will you help our practice grow so we can serve the needs of others?  Will you share your satisfaction with many others who need the same treatment?  Provide written instruction on how to access your social media.  On the issue of being judged - perhaps these clients are not comfortable with how hypnosis will help with overall wellness and natural healing.  They think of themselves as the exception rather than the norm. Consider providing videos in the waiting room that educate the client on hypnosis and it's benefit to various conditions. This may inspire them to consider how it may help others directly as well as through social media.  

Why overcome it?
Use it as a powerful marketing message.

"You will not find our clients talking about what we do...  if you had a secret formula - would you share it? Probably not!  That is what we are - the secret formula to your success."

You may find your clients who are sort of quiet - want to speak up. Maybe not.
Either way you will be able to share with your prospects something that they are wondering anyway - If you are so good - why are people not saying anything.

OR have fun with it... "We hypnotize them to say nothing about our service... this way the competition won't find out."
Marketing is all about creativity. Also have fun!

I only do a referral business.  The clients that reap the benefits of my services that include hypnotherapy..send me referrals. I do not use incentives other than being an agent of change. The fees for my services are my fees..I will not discount. Making changes creates growth and when a client experiences a change and as a result growth..others want to know how they achieved this for their life because the changes show..they let them know how I helped them..and I get a referral. You will not get a referral from everyone nor should you expect it. Some of your clients will do the work, make the necessary changes and be an example of growth for you..some will not.

I don't mean to be flip, but maybe suggest they have a hypnosis session around challenges of being judged?

To me their is nothing to over come, as long as you and your company are coming from the highest vibrational energy you can, as long as you are not harming another, well then that's all you can do. We don't have control over other but we do have control over how we conduct our buisness and our selves.

I ask for 3 words to describe how they FEEL TODAY.   then I post them to my Testimonials page... and use in promos. 
Also.. when I post a testimonial I change up their name....
So if their name is Alice Sand   I list them as SA - Denver CO
This keeps them totally confidential.

I also ask folks that are comfortable to create a video.. I post those to either my testimonials page or my Healing page.    see examples here http://magnificencemine.com/ab...

Congrats on your success!

Perhaps if no one would do video testimony, then they could write several sentences and you could just put their first and last initial.  Would also suggest going to the scientific literature and showing several very favorable studies showing the efficacy, strong results from this for whatever habbit most are coming to you for, or where you would like to go.

Honestly this is a difficult situation. If someone uses a modality and finds help, you would think they would be shouting it from the rooftops but people care, often too much, of what others think and how they will be perceived. So many helpful protocols carried a stigma for many years. I would just encourage the person to share you with others who could benefit as they have and trust that the word will get out.

If they feel uncomfortable identifying themselves, ask if they would be okay using their middle names with an initial for a last name. They can write a testimonial for you and you can post it on your site with their middle name and last initial. No one will know they used your services, but their advice could convince potential customers to give you a try.