What do Realtors look for in a preferred lender partner?
Working as a Real Estate Broker for so many years, I know that basically a Realtor wants reliability and communication. What else makes them choose one lender over another to refer all their buyers?
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Unfortunately, common sense lending is non-existent. Banks have let the P/E & internet lenders take their market, probably not to return. New age lacks personal touch. Sell your bank stocks.
Quick communication is key. And their longitivtiy with their company so they can get in front of the decision-makers quickly. We need to be fluid and flexible and sometimes need to jump to the head of the line to get a quick decision or a waiver. This is really important to me!
Timely responses, relationship oriented, and straight forwardness with the process and all questions answered the same are just a few more reasons why buyers choose one lender over another.
As a Real Estate Broker, I look for a lending professional who will be as honest and as blunt with the Buyers as we are. We also look for a lending professional who will look at a Buyer's entire financial picture rather than just the mortgage. Sometimes a 15% downpayment with no PMI versus a 20% downpayment can mean a Buyer can put that 5% difference into improvements or other investments to diversify. Ultimately, we recommend lenders who are proven, experienced, and have a track record of good lending and very pleased clients, no matter which side of the closing table.
One that answers their phone on weekends and after hours. Also willing to look at other loan options to best suit the client.
Good loan products, fees that are reasonable for our clients/customers.
I want my lender partner to coach and educate my clients. I want them to offer options. Most of all, if the lender qualifies my clients I expect to get to the closing table.
Communicaitons, cc on all. Keep in touch!!
Honestly, it’s trust. The only way to gain trust is with time.
The lender who has a vast array of products, not just one option from the institution they work for to offer my clients the best possible loan for their purposes is key.